You want to improve your internal communication, but not sure where to start? Follow the guide! Every business needs a internal communication strategy to maintain the link with their employees. It is therefore necessary to take stock of the actions already implemented and to formalize a plan of attack in order to multiply their results. To motivate or encourage collaboration, the internal communication is the key to uniting around shared values and goals.
What are the challenges of internal communication?
The vocation of internal communication is to circulate a message to all employees of a company, so that everyone benefits from the same level of information. It promotes an egalitarian and inclusive ecosystem, creates an atmosphere of trust and transparency and increases the motivation and sense of belonging of employees; more involved, they are encouraged to share their experiences and cooperate, united by values that unite. La internal communication allows top management to report major strategic decisions, so that everyone integrates the objectives to be achieved.
More than a distribution channel, it is a pillar of corporate culture. It creates a climate conducive to exchanges in order to defuse conflicts, and to go further together.
The key elements of the internal communication strategy
La internal communication is effective only if it is co-established with the company's global communication strategy, to form a coherent, structured whole and a unified strategy.
State of play
This first phase serves to identify the strengths and weaknesses of the current organization and to better identify the changes that need to be made. The goals that will emerge will be the core of internal communication strategy and at the same time will reveal indicators of success to be monitored.
Objectives
The definition of clear objectives will outline the areas of development: the more precise and motivated the approach is, the easier it will be to set achievable goals. What are the results that the company expects with its shares of internal communication ? Should it better inform the teams? Federate and involve more? Increase productivity? Or even develop a strong corporate culture and establish your employer brand?
Involving employees
La internal communication is based on its ability to involve employees; it contributes to their well-being and contributes to company results. In this way, everyone can be mobilized: top management to communicate on strategic choices, human resources to raise awareness about support actions, but also the employees themselves. It is essential to ask them about the reality of their situation, but also to invite them to submit ideas for improvement.
What internal communication tools should you choose?
Internal communication and corporate culture are closely linked; therefore, the ideal communication tools are those that will remain in line with the company's image and consistent with the message.
Some content will be more relevant in a newsletter or via the intranet, while the launch of a project will require a meeting promoting exchanges. La internal communication must adapt to different media in order to attract attention in a space saturated with information. To stand out from the crowd, it must rely on innovative digital tools and be ever more daring in order to facilitate memorization. For this reason, digital signage has gradually won over businesses. It allows you to broadcast a multitude of content in real time, which can be modified at any time. From promotional videos to presentations, graphics to reminders for the next meeting, digital signage combines video, text, and images to deliver a clear and relevant message.
The Cenareo solution is the ideal digital signage management tool for communication teams. Intuitive and ergonomic, the Cenareo system can be easily implemented within companies that wish to digitize their internal communication and maximize its results. Digital signage is an ideal medium for capturing the attention of teams, increasing their commitment and transmitting information in a centralized and automated way.
Your company aims to make its internal communication strategy at the top level? Digital signage for internal communication is the optimal solution in order to bring together all employees around convincing content broadcast on your screen fleet. Cenareo helps you in the management of digitalization of internal communication of your company, with its solution dedicated to the management of digital signage. Engage your employees through a unique experience, and campaigns that serve your goals of success.
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