Each year, exhibitions, fairs and congresses are organized across France. Organizers and participants have the opportunity to meet an audience, or even acquire new leads. However, it is still necessary to succeed in capturing the attention of the public. And for that, on a Digital Signage Show is proving to be a major asset. Explanations.
The advantages of digital signage in a trade show, fair or conference
Organizing or participating in an event is an important driver for the growth of any business. Nevertheless, it requires the public to be welcomed in accordance with the rules of the art and a smooth transmission of information. Visitors need to find their way around easily and move around freely. At a trade show, digital signage is an effective medium for communicating with a target audience, transmitting key information and even collecting data. For exhibitors, the aim is to maximize the chances of profitability by being as visible as possible and stand out from the competition. Whoever gets the most visitors to their stand will have chances of developing their turnover or increasing their reputation.
Informing visitors
From arrival to exit, on a Digital Signage Show is an effective solution for conveying essential messages to participants and exhibitors. This digital support is a support to manage the organization in the best possible way and guide visitors, sometimes thousands, to stroll between the various alleys and stands.
Acquire new leads
Opt on a Digital signage lounge is an original and strategic idea: it allows you to promote a product or a service in a creative way. On a stand, for example, an exhibitor can offer a detailed and accurate presentation of a product by displaying the technical characteristics. Others will prefer an advertising spot or a tutorial. Once installed on the stands, exhibitors are free to share any content on the screens. As a result, visitors are captured and attracted by the scrolling of images, visuals, and other videos. Enough to acquire leads and introduce your products or services to a new audience.
Collecting data
When interactive, on a Digital Signage Show is perfect for involving your target audience. Why not set up a contest-style marketing operation in order to collect essential data (age, email, telephone number)? In addition to offering entertaining content, you increase your chances of reaching your prospects after the event.
Creating engagement
The digital signage can help you encourage visitors to join your community. Organizers will have the option of transmitting a hashtag where they invite visitors to follow the official accounts of brands or companies. It is also thanks to dynamic signage that it is possible to promote a website and generate more online traffic: a plus to optimize your natural referencing!
Create content that matters to organizers and visitors
Who says lounge and digital signage means the distribution of rich and value-added content. In a lounge, the signals are numerous and the eyes of visitors are highly stimulated. The objective is therefore to stand out in the mass of information. In addition to the screen format chosen, this also involves the type of content broadcast. Here are some ideas for enrich the journey of visitors and exhibitors.
A map to guide visitors
Catering, toilet access, stand numbering: on a Digital Signage Show find its place. It makes it possible to digitize traditional signage; the content to be distributed is therefore above all practical. Our advice is to convey clear and accurate information that stands out visually from the space. Avoid long sentences, make them as short as possible! Also use video or interactive animations such as motion sensors to engage visitors and capture their attention.
Various messages and alerts
Is a conference organized during your trade show or conference? Digital signage makes it possible to present participants, to recall the schedules of interventions and to transmit data throughout your event. In real time, share information with exhibitors and visitors!
Connected stands
Digital signage with a screen allows you to subtly present a product or service. Share figures or key information that can appeal to your audience or encourage them to make impulsive and spontaneous purchases. Take advantage of this creative space to offer, for example, a promotional code to the public in order to fuel your marketing operations.
Improving audience engagement with digital signage
Information displays, background videos, targeted advertising, contests, preventive messages: on a Digital Signage Show is an asset for visitors as well as organizers or participants. At such an event, the possibilities of placing screens for digital signage are numerous. Opt for the screen formats of your choice and especially for a digital signage software efficient. With Cenareo, you program all of your content in advance. And, throughout the day, you can set up and configure your messages in real time via a fluid and innovative interface. Offer a lively atmosphere with an information and sales support tool and be close to exhibitors and visitors.
Orientation, practical information, interactivity... In addition to enriching the signage, the visitor experience is considerably improved at conferences and lounges thanks to dynamic signage. It is nothing more and nothing less than a real communication medium and a marketing tool to be exploited both for organizers and for exhibitors.
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