In stores, businesses or in public spaces, digital signage is the new communication tool that captivates the public. To promote collaboration in workspaces, provide information outside or respond to new consumer habits in points of sale, digital signage is the channel that meets the engagement, timeliness and personalization needs of businesses and audiences. Discover the advantages of opting for digital signage for the distribution of multimedia content.
Technology accessible to all
Unlike traditional static signage, which requires the assistance of a professional graphic designer for its design, dynamic signage does not require the intervention of an expert. The uninitiated can create powerful visuals very quickly, thanks to dedicated management software that is easy to learn and intuitive.
Digital signage is a democratic medium within everyone's reach, which facilitates and accelerates the work of communicators in creating, customizing and updating the content to be broadcast. Digital signage management platforms also offer frames useful for creating content, which can be customized in order to respect its graphic charter.
Great freedom in sharing information
Reduced to its physical surface, static display is limited in its ability to express itself. On the contrary, digital signage is a dynamic and unlimited space of expression that adapts to its content. It allows you to broadcast a wide variety of multimedia content (photos, videos, graphics, RSS feeds, social wall, etc.) on many types of screens indoors or outdoors.
Periodicity and recurrence, the user has control over the methods of distribution of each content, according to various parameters that he will have determined. A message can be modified in real time, for an unprecedented degree of relevance in its communication and a tailor-made adaptation to the expectations of its audience.
Instantaneity that leads to relevance
Traditional static signage requires a phase of design, production, production, printing, delivery and installation on the support. Digital signage eliminates these steps and saves a considerable amount of time. Businesses upload or update their content online from a PC, tablet or smartphone, remotely and in real time.
Digital signage meets the need for timeliness in updating information, in order to meet consumer requirements and employee needs. Thus, companies adapt quickly to constraints and current events, to always remain extremely relevant in their communication with content adapted to the context and the environment.
A way to connect with your audience
Consumer habits have radically changed, forcing businesses to adopt new ways to communicate with customers. At points of sale, digital signage is an ideal medium for interacting with them. In particular, touch terminals allow you to place an order, consult a catalog or view advice content relating to products.
In business, it is an ideal partner for developing internal communication. It increases the scope of information (internal regulations, safety rules, results, etc.) for all employees on site, in the field or working from home. It is also intended to be engaging, to make its employees aware of the values, approaches, projects and news of the company.
An attractive medium that facilitates memorization
Digital signage is a captivating way of communication, much more so than traditional static signage. Its strong power of attraction manages to hold the attention of the public and increases the memorization of the messages broadcast tenfold. Thanks to movement in the presentation of multimedia content, it improves the readability of communications and promotes their understanding.
Brightness, sound effects and the immersive and spectacular dimension are factors that contribute to the remarkable effectiveness of digital signage in the battle for attention. A company that deploys its campaigns via digital signage ensures that it maximizes the impact and engagement that its content generates.
An innovation marker that enhances brand image
Statistical display focuses on shock through words or images in a greatly reduced space to capture attention. The digital signage, on the other hand, plunges the visitor into the world of the brand. Very immersive, it allows much more information, sensations and feelings to be conveyed: brands can communicate their profound vision and their mentality.
Its very use allows the company to promote its identity, values, products and services to the public. Digital signage contributes to the development of a strong, innovative and attractive brand image. It has the power to create an emotional connection with the viewer, to strengthen their trust in the brand.
Cenareo, the tool dedicated to getting started with digital signage
To benefit from the advantages of digital signage, it is essential to choose software dedicated to the management of your fleet of screens that is accessible and efficient. The Cenareo solution is used in the creation, planning and distribution of content on digital signage screens. Its platform makes it possible to centrally, remotely and in real time manage its communication in business, at points of sale or in public spaces. The digital signage software also offers other functionalities that are factors of success for its campaigns:
- Media access: the solution is directly connected to your content library to easily access internal information and documents that are always up to date;
- Integration with data sources: enrich your communication with useful and relevant information by connecting your dashboard, a data feed, stock status, etc.;
- Omnichannel communication: the solution is easily integrated into the digital workplace (Google Workspace, Microsoft 365, etc.), in order to relay its campaigns on all screens, even remotely;
- Monitoring of performance indicators: for increased impact, the solution offers the analysis of performance indicators intended to assess the attractiveness and success of your campaigns;
- Maximized accuracy, relevance and efficiency: take advantage of the powerful automatic programming algorithms developed by Cenareo and the interconnectivity with third-party solutions.
Digital signage is a tool adapted to the needs of users, whether they plan campaigns or watch them. Simple, adaptable and intuitive, the Cenareo solution meets the needs of instantaneity, personalization and efficiency of businesses for their communication. Take advantage of the advantages and opportunities of digital signage: Cenareo teams support you in deploying an innovative communication strategy with a high ROI.
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