Digital signage responds to the external and internal communication problems of many brands. This powerful, flexible and adaptive media offers immense potential that we invite you to discover through several concrete examples, in various sectors of activity.
Examples of dynamic signage in retail
The retail sector is particularly affected by digitalization, and almost all retailers are already integrating the web into their communication and distribution channels. Digital signage plays a key role for Enchanting the act of buying again, encourage consumers to visit stores, and create new synergies between digital tools and sales networks.
Etam: communicate on its values and boost its points of sale
Cenareo supports the lingerie brand Etam with a reliable, flexible and efficient solution, capable of controlling various display formats. Screens with a high availability rate broadcast attractive and personalized content based on points of sale and local parameters.
Digital signage in the window captures the attention of a flow of people through a dynamic message, and allows the increase in visits to points of sale. This new attractiveness is accompanied by sales growth.
The dissemination of promotional actions At key moments makes it possible to increase the average basket and the turnover of a store: private sales, sales or offers to be seized, dynamic signage makes it possible to present current commercial operations directly in store. Screens can highlight seasonal items, or guide the decision towards items to be destocked.
Digital signage is becoming a valuable assistant for sales teams, who can focus on their core business: advice and support for each client.
A brand is also defined by its marketing positioning. Etam communicates on its values thanks to dynamic signage, by disseminating branded content about its actions and strong commitments in the service of women, the environment and a more virtuous and more inclusive society.
Boulanger: improving the customer experience and developing additional sales
The distribution of content at a global and local level improves the customer experience and the attractiveness of stores. Les geolocated information Create emotional closeness, and a stronger identification link between the distributor and its customers. Locally produced content is based on video templates that allow compliance with the graphic charter and homogeneity of communication: a reassuring continuity for consumers is ensured from one store to another.
Screens are also used as advertising space at the service of third party brands. The advertising revenue generated covers the operating costs of the network, and offers an additional source of revenue. The synergy is total since the advertising presents products sold in stores, with a direct increase in the turnover of the point of sale based on references pushed by an advertiser!
Digital signage improves the customer experience by reducing wait times. Consumers consume multimedia content made available to them, and perceive the checkout experience more positively. High satisfaction builds customer loyalty !
Discover the example of Boulanger
Other examples of digital signage in places where the public is welcomed
Digital signage brings added value to all businesses or organizations that have public reception areas : hotels, restaurants, banks, medical or paramedical institutions, etc.
Digital signage for healthcare institutions
In clinics, hospitals, health centers and nursing homes, digital signage is finding its place In the waiting room or in reception or transit areas.
In the waiting room, screens can broadcast practical messages, such as administrative formalities or documents to be presented, recall safety instructions and preventive actions in the event of an epidemic, screening or vaccination campaigns. You can also highlight information on medical innovations or health advice. The perception of waiting time by patients is thus reduced.
You can also rely on digital signage to facilitate orientation to the various services or consultation sites visitors and patients.
Digital signage in restaurants
Digital signage is increasingly present in the out-of-home catering sector, where it meets several complementary objectives.
The promotion of daily specials, menus, special offers or limited editions contribute directly to the sales and turnover growth. The video and the image arouse envy and trigger an impulse purchase. How can you resist this gourmet dessert displayed on the screen? You can thus guide or simplify decision-making, and optimize your inventory management.
You can also broadcast background videos, or work on your brand image by highlighting your values, your commitments to more responsible agriculture, more respectful of nature and producers.
Players can also stream concrete information on missing products, and thus avoid disappointment at the time of order taking.
Examples of digital signage for internal communication
Digital signage is also used in many internal communication strategies, in addition to digital technology. Shared messages can pursue complementary objectives depending on your company and your sector of activity: federate and mobilize teams, create a group dynamic, share information on safety at work, etc.
Discover our file: how to succeed in internal communication?
Damartex: creating links and spreading its corporate culture internationally
The Damartex group is the leader in Europe in the Silver Economy market. It is particularly known to the general public for the Damart brand, but it is positioned in 3 complementary sectors: ready-to-wear, personal and home equipment, home health and the prevention of addiction. Present on a dozen different sites in Europe, Damartex relies on dynamic signage to unify its internal communication, create links and bring added value to teams.
Thanks to the Cenareo solution, the information broadcast on the screens can be pushed by the head office or by the subsidiaries in Germany, England, Belgium and France. User rights allow you to control what content is shared globally or locally.
The headquarters can broadcast videos, images, presentations in PPT format around corporate culture, goals, news, and company news. Subsidiaries can display local information, preventive messages related, for example, to road or weather conditions.
Today, the solution is deployed on all Damartex sites in Germany, England, Belgium and France.
Discover the example of the Damartex group
Digital signage in industry to promote safety at work
Damartex uses digital signage to broadcast preventive messages. In certain industrial sectors with a high incidence of accidents, digital signage is becoming a valuable ally in disseminating prevention messages : gestures and postures, individual safety equipment, procedures to be adopted in the event of an accident, etc. Digital signage can also promote virtuous practices, for example by displaying the number of days without incidents or without accidents.
In addition to prevention and safety at work, digital signage also makes it possible to create a link between production, marketing, sales, human resources, human resources, accounting, all support services and management. A real corporate culture is emerging, and contributes to a sense of belonging to a collective project that is meaningful.
Screens can be installed on production lines, in offices or in break areas (cafeteria, cloakroom, etc.).
Whatever your sector of activity, digital signage is made for you!
The Cenareo platform manages a fleet of a few dozen or several hundreds of screens, and allows you to create external or internal communication strategies adapted to your sector of activity. Fine management of user rights and ready-to-use templates allow distribution that is both local and global, to combine harmonization and personalization of messages.
We offer a player associated with our software solution, which connects via an HDMI port to any screen.
You benefit from a reliable, flexible and functional digital signage solution, sized to your business and offering an optimal level of availability.
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