Why use digital signage in the gym?

To captivate and retain an increasingly volatile and demanding clientele, gyms are redoubling their attention to their members. You have to manage to inform, to motivate, but also to engage continuously. Discover the benefits ofdynamic signage in the gym for members and for managers.

The benefits of digital signage in the gym

Using digital signage in a gym has many advantages, including streamlining the transmission of information, increasing attendance and loyalty, and strengthening brand image.

Communicate club news

THEdynamic signage in the gym makes it possible to effectively highlight the activities of a fitness club. Compared to distributing schedules on paper, digital signage is a much more engaging communication tool. Placed in strategic locations, screens increase the visibility of messages tenfold in a simple and immediate way. They make up for the lack of staff by keeping members informed at all times. They easily reach users in the reception areas by captivating their attention. By benefiting from the latest news, members are more involved and present at the events offered by the establishment.

Improving the customer experience

Digital signage is being transformed into digital signage in a gym. Screens maintain the link between staff and members and optimize their waiting time. They are used both to broadcast the program of the day or the week and to inform about the remaining seats at the machines or in the group lessons. In this way, members find their way quickly and independently. The screens of digital signage in the gym placed near the training machines are for educational purposes. Users can thus watch tutorials with instructions for use or examples of exercises to practice according to their level.

Managing advertising partnerships

Digital signage in a gym is an ideal way to generate additional revenue. The screens offer an attractive and easily usable advertising medium to link partnership and sponsorship operations. Unlike the paper display, thedynamic signage in the gym has a better ability to retain attention and remember messages. Advertisers can take advantage of the availability of members to show ads and generate a strong impact. According to a fixed schedule, your communications give way to attractive advertising messages, becoming a source of additional income for the establishment.

Measuring attendance

Digital signage makes it possible to precisely qualify the audience to guarantee the return on investment of an advertising campaign. Using facial recognition, it collects data related to gender, age, and how much attention an individual pays to a campaign. The analysis of these results makes it possible to know who goes to the gym, when and how much time per week. Thanks to this segmentation, the message is delivered automatically and contextualized to the target targeted by the advertiser. The broadcast loop ofdynamic signage in the gym can change according to the weather or the time of day to maximize the relevance of communications.

Fitness Park and digital signage in the gym

Following the health crisis, Fitness Park has installed 1,000 screens in 250 sports halls across Europe. The aim of the brand was to:

• Boosting the reopening of theaters by attracting new members;
• Animate the locals with adapted campaigns;
• Retain its members.

Fitness Park therefore wanted to develop a differentiating brand universe, improve customer experience and strengthen its proximity to its members. THE digital signage proved to be the ideal lever to support this recovery. The challenge was the management of a fleet of screens in different locations in their layout or programming. It was necessary to be able to broadcast a message that was unified in its form but with personalized content, in the right place and at the right time.

Thanks to the Cenareo solution, Fitness Park benefits from an easy to use tool to manage the distribution of its campaigns quickly and effectively. The software makes it possible to create content faithful to Fitness Park's branding, while allowing relevant local communication in franchises. Each gym accesses the solution on the cloud in order to adapt the messages to its spaces and activities. Fitness Park also wanted to take advantage of thedynamic signage in the gym to monetize its spaces locally and nationally. The brand has been able to establish partnerships with advertisers interested in the target that its members represent. The daily management of these campaigns is facilitated by Cenareo, which makes it possible to adapt and guarantee the distribution of content.

With the software dedicated to digital signage in retail or sports halls, Cenareo offers you fluid and engaging communication. From a PC or smartphone, manage your content on screens instantly to attract, inform and retain your members.