Every day, new freelancers or employees cross the doors of coworking spaces. To seduce these connected and mobile tenants, the owners have the mission of offering them a unique work experience. THEdigital signage in coworking spaces then proves to be a real asset. Explanations.
The rise of coworking spaces in France
Coworking is on the rise and bright days are in sight. In 2021, there were no less than 2,800 shared workspaces throughout France. So, before we talk aboutdigital signage and coworking spaces, let's discover the specificities of the market.
An evolving way of working
According to a study carried out by Xerfi, leader in sector studies, lThe turnover of the coworking sector should have increased by 25% at the end of 2022 and then by 10% per year by 2024. For their part, the areas used by coworking players would be expected to double to nearly 700,000 m² of space occupied at the same deadlines. Market analysis also reveals the spread of the phenomenon in the regions. Île-de-France is almost saturated (34% of the workforce is located there) and, under the post-Covid 19 effect, many households tend to want to leave it. The largest franchises such as WeWork, Wojo or Morning will therefore continue to be deployed in the future, but this time in the provinces.
Freelancers and employees affected by the phenomenon
Companies that have fully integrated remote work and hybrid work into their organization are also rethinking their real estate model. The new norm is therefore becoming shared workspaces. To be attractive, they must offer an attractive range of services with real added value. This starts with the digitalization of spaces. The strategic implementation ofdigital signage in coworking spaces is therefore essential to create a fully-fledged work experience.
Digital signage for coworking franchises
Coworking spaces welcome a flow of nomad workers, hybrid, independent and employees on their premises. To attract them, these places must integrate as many operational services as possible. With an audience that is mostly connected and adept at videoconferences, there is no question of abandoning digitalization and digital technology. Among the tools to be used, thedigital signage in coworking spaces contributes to the achievement of several objectives such as:
- Welcome, inform and guide co-workers;
- Valuing hosted businesses;
- Affirm the identity of the place and reflect the values of the shared workspace;
- Relaying events organized by the location;
- Provide 2.0 equipment with adapted services and applications.
Digital signage plays a privileged role in communication between the coworking space and its visitors. Discover our tips by downloading our white paper on 8 strategic touchpoints for the connected office.
Why use digital signage?
In addition to the communication aspect, thedigital signage in coworking spaces also facilitates the organization and management of exchanges.
Digital signage seen as a relay of exchange
The digital signage contributes to feeding the coworking space community. It serves as a digital tool for the network of professionals who cross the doors of this 2.0 workspace every day. But, it is still necessary to share value-added content there. In fact, thedigital signage in coworking spaces is optimized to create a link between each co-worker and to be useful to them. However, misinformation or the lack of real-time updates can harm this type of device. So what type of content to produce?
Here are 4 key tips to guide you:
- Disseminate practical information related to the active management of the place (schedules, upcoming events, wifi access, availability of meeting rooms, administrative reminders, etc.);
- Activate the network of professionals (distribution of job ads, searches for skills, equipment, etc.);
- Connecting co-workers and their projects;
- Provide a flow of entertaining or educational information (meteorological data, promotional codes, training...).
In these high-traffic areas, always get to the point: choose short messages.
New work experiences combining creativity and instantaneity
THEdigital signage for coworking spaces is a great solution. Faced with the diversity of profiles and turnover, the information that circulates must be updated regularly. Renew messages as frequently as needed to avoid redundancy: we recommend doing this at most every 15 days. The advantage of choosing content management software for corporate digital signage screens is to respond quickly to the expectations and needs of coworkers. Thanks to the digital signage software developed by Cenareo, you also benefit from an easy-to-use system that allows you to offer a better experience to users of the coworking space. Finally, the modularity of the CMS also makes it possible to be more creative and to provide, on all connected devices, access to key functionalities for the good organization of the coworking space. For example, access the schedule of occupied rooms directly and manage their reservation with ease. The entire experience of new generation workers is imagined around their expectations in terms of digitalization.
Coworking spaces are gradually becoming essential places for remote workers, hybrid workers or flex office enthusiasts. Integrating a digital communication solution on a screen seems inevitable, as the challenge of streamlining access to information and creating a unique, 100% connected universe is so important. A solution ofdigital signage in coworking spaces thus offers multiple benefits, both for coworkers and owners of coworking spaces.
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