An interactive display solution to enhance the customer experience in bank branches

L'Agence Bancaire Axa Isabelle Darmau - Toulouse

As part of the redevelopment of the branch, the reception area was the focus of a study based on the concept of "customer experience". In addition to creating a user-friendly, modern space, the aim was to find a solution to welcome, inform and reduce the perception of waiting time. Digital signage was chosen to create more interactivity with policyholders while delivering useful messages.

A dynamic solution tailored to agency needs

Two customer constraints for display:

1. Interactivity: The search for a solution without a touch terminal, which would not have been adapted to the agency's use.
2. Real-time delivery: Users must be able to choose the content to be delivered instantly.

The answer from Cenareo :

1. The availability of a tablet and the ability for customers to access thecontrol interface directly from their phone.
2. Use of the Cenareo solution's "remote control" mode for instantaneous broadcasting on triggering.

The dynamic screen, a tailor-made information toolWhile waiting, policyholders receive information from the head office on a screen installed in the reception area. Using a tablet, they can also control the screen and play one of the media offered by the agency. In this way, they can inform themselves independently about Axa offers. The solution enables the agency to offer corporate content created by the Group, and to deliver content on all its offerings. It also makes it possible to present content specific to the agency, to better reach its target audience". We've noticed that policyholders who have used the solution are more familiar with our offers. The policyholder takes the time to analyze the offer, to choose what interests him/her, he/she becomes more of a prescriber but is also more familiar with the brand. For our staff, it's a real sales support tool. Isabelle Darmau, Axa general agent→ The benefits of digital communication for the banking establishment: first and foremost, digital signage helps reduce waiting times during peak periods. By taking control of the screen, policyholders are more engaged by the content and thus more receptive to the messages.the agency creates a positive brand image, offers a better customer experience and, by analyzing the content most triggered, improves its communication. In fact, the solution's analysis tools make it possible to accurately track the impact of their broadcasts and policyholders' expectations, and thus improve communication in real time.

TémoignageIsabelle Darmau, agent général indépendant Axa, a choisi de collaborer avec Cenareo pour la mise en place de ce projet. Initialement dépourvue d'écran, Cenareo l'a conseillé et lui a fournit l’ensemble du matériel nécessaire au projet :« La solution était packagée de façon à ce que nous n’ayons qu’un seul interlocuteur pour nous équiper de l’écran et de la solution, ce qui a favorisé une mise en place rapide. »« Nous avons apprécié l’accompagnement de notre interlocuteur et les interactions fluides avec celui-ci. La combinaison de l’innovation de l’offre et de la facilité des échanges nous a décidé à faire confiance à Cenareo pour le déploiement d’autres solutions pour notre agence, comme notre écran en vitrine. »Cenareo propose une solution Saas intuitive, évolutive et parfaitement adaptée aux besoins des professionnels de la communication de tous secteurs d'activité : Points de vente, Communication interne, Hôtellerie et Restauration mais aussi DOOH.{{cta('2234d280-0394-4257-8e50-754f8a507348','justifycenter')}}*Liveposter 2016