Internal communication brings together employees in companies, whether they are on site or on the move. To maintain the essential social link and tell the story of the company, it relies on various actions: informing news, reminding instructions, raising awareness about causes, surveying employees, communicating objectives... Depending on its internal communication strategy and its objectives, the company can broadcast a large number of content throughout the year. Here are 10 ideas for animate its internal communication and involve your teams.
Idea 1: Conduct surveys
In order toanimate its internal communication and to improve their actions, conduct surveys regularly. They make it possible to assess their relevance by interviewing the main parties concerned and provide essential data relating to their expectations and needs. For a QWL approach, the survey makes it possible to identify inefficiencies and conflicts using indicators (working conditions, management quality, etc.), in order to act in favor of increasing the well-being of employees.
Idea 2: Recall past events
Photo or video retrospectives convey values dear to the company to unite, motivate and promote the well-being of teams. It is pleasant for employees to remember a team building event or a successful project, the result of their involvement and work. Documenting the management of a project is also becoming an attractive tool for companies, as demonstrated by the initiative of N26 and its employee resource groups.
Idea 3: Sharing the news
The sales report, the launch of a product or a marketing campaign... All the company news are to be shared for animate its internal communication. It is a way to offer the same level of information to all employees in order to involve them, even those who are not directly concerned. A company that shares its monthly sales performance offers as much useful information to marketing and sales teams as to customer service employees.
Idea 4: Project on future deadlines
Anticipate by talking about upcoming events for animate its internal communication : presentation of the milestones of a new project, insight into the objectives set, results and expected benefits... The aim is to fuel the motivation of employees by making them project themselves into the next deadlines. These contents give meaning to shares and indicate the direction taken by the company. Here, project management and internal communication combine in order to move forward better and faster.
Idea 5: Give employees a voice
The benefits of participatory internal communication are numerous, especially to develop commitment. With employees on site, in the field and working from home, it is difficult to bring them together regularly. Portrait videos reveal the personality of employees and the ins and outs of their job from a new angle, and respond to the challenges of cohesion. La Banque Postale took up the challenge with a format that, in addition to detailing an employee's daily life, benefits their employer brand.
Idea 6: Valuing profiles
At the source of involvement and motivation, there is the recognition and trust that the company shows in its employees; internal communication meets this challenge. For animate its internal communication In this respect, the concept of the best employee of the month, common in the Anglo-Saxon world, is ideal: congratulations on an employee's sales, an emphasis on the brochure created by the graphic designer, thanks to an employee leaving the company, etc.
Idea 7: Encourage training
The HR function is more focused than ever on the development of employees' careers: the digitalization of companies is shaking up jobs, making them disappear, but also giving rise to new needs. However, to fill them, employees must develop new skills. Internal communication is the relay of upgrade policies, in order to promote training. It makes information accessible to all to encourage proactivity.
Idea 8: Inspire and Motivate
Outside the framework of training, a successful internal communication can develop the skills of employees. By offering readings, documentaries or podcasts that address issues related to the company's field of activity, it invites teams to enrich their knowledge. These shares promote creativity, curiosity and reflection, in order to bring out new ideas and strengthen everyone's strategic vision.
Idea 9: Raise awareness about well-being at work
Internal communication plays a preventive role, in order to contribute effectively to well-being at work. It can encourage people to adopt good eating or sports habits or to think about questions of well-being and health. With hybrid working methods, the hyperconnection trap was born: animate its internal communication in order to raise awareness, for example, makes it possible to discuss the importance of a balance between professional and private life.
Idea 10: Invite the game
Games, fun integration courses and quirky quizzes: gamification has the ability to develop commitment and loyalty. An unusual holiday postcard competition, the most laughable professional anecdote... These entertaining interventions cultivate relationships between employees to reinforce the feeling of belonging, even at a distance. In your communications, adopting the same ones is a good idea to attract attention and facilitate memory through humor.
With Cenareo, bring your corporate communication to life all year round, easily and in one click. The internal communication software allows companies to manage their multimedia content strategy across their entire fleet of screens, in real time and remotely. Connected to the digital workplace, the solution reaches all employees wherever they are, on any type of device, PC, tablet or smartphone. To celebrate the birthday of a team member, to recall the meeting scheduled for the next day, to raise awareness about your CSR approach or to give quarterly goals: the Cenareo solution promotes digital inclusion and increases the reach of messages tenfold.
Maintain a close relationship with your teams and provide them with the same level of information. The Cenareo solution offers incredible relevance to your communications, which are always contextualized and up to date. It capitalizes on your efforts for more commitment, agility and performance.
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