At the heart of business challenges, internal communication is the glue behind an effective global strategy. The sharing of information between employees, the transmission of values and team cohesion are inseparable aspects of the success of the company. Especially since the health crisis, the importance of internal communication has been taken into account more than ever. You want to set up a innovative internal communication action to improve the dissemination of messages with your employees and boost exchanges? Here are 5 innovative ideas for stimulate your internal communication and make it even more productive.
Why is internal communication so important?
Communicating effectively internally is essential for the proper functioning of a business. Investing in internal communication is particularly essential to motivate, manage and bring teams together, and thus gain efficiency while improving the external image of the company.
To increase employee engagement
Against the decline in productivity, an innovative internal communication and effective represents a powerful weapon, regardless of the size of the brand and the resources allocated to its communication strategy. There are many tools to put in place to transmit, share and exchange with your collaborators. A sense of belonging is then created, amplified by the strengthening of corporate culture. By feeling listened to and concerned by their company's news, employees are more committed and therefore become more productive. This has a direct positive impact on overall performance.
For an effective transmission of information
To obtain results, it is essential that the right information is transmitted at the right times within the teams. In this sense, internal communication is essential to get important messages across, to explain in a transversal way the challenges and prospects for development, but also the problems encountered in adjusting production methods according to objectives. Managing the distribution of ads well in order to integrate all employees requires the implementation of a reliable and innovative action plan, a vector of productivity.
To value the company
Every brand has a unique identity, built by its own values and characteristics established over time. This is called corporate culture. To promote the internal communication, the development and enhancement of this corporate culture are among the essential points. Communicating well with employees generates a feeling of mutual trust and loyalty, conveying a positive image of the company to the outside world. Embedded in a common dynamic, employees are consolidating their commitment and the brand is gaining in competitiveness.
To optimize teamwork
Les innovations in internal communication also make it possible to strengthen relationships within the company. Employees are invited to be more interested in each other through the sharing of skills and common values. The idea is then to connect employees to each other, in order to promote a sense of belonging and unity. Maintaining the link between employees present on site and those working from home is in particular one of the important challenges in keeping teams united. Everyone thus feels integrated, benefiting from the same level of information. In this way, well-being at work is privileged, ultimately helping to increase the overall performance of the brand.
Idea No 1 for innovative internal communication: the corporate social network
For an innovative and motivating internal communication action, it is essential nowadays to use digital technology. Indeed, new technologies offer an immense range of interactive and dynamic communication supports. Improving internal communication includes installing attractive tools to encourage exchanges and facilitate the dissemination and collection of information. In this spirit, the establishment of an internal social network is one of the innovative solutions with enormous potential for progress.
Exploiting a corporate social network has multiple advantages and makes it possible, for example, to :
- Promote dialogue between employees;
- Consolidate corporate culture;
- Broadcast news quickly and at the right time;
- Communicate in a fun way about the issues, the problems, the objectives.
The use of such a sociable space offers employees the opportunity to exchange freely and easily, and thus strengthen their commitment. Combined with the social network, instant messaging and a notification system have the advantage of making it easier to share ideas and information.
Idea No. 2 for innovative internal communication: the internal newsletter
Optimize your internal communication, it also means finding innovative solutions to regularly share company news with all employees. It is essential to provide clear information on strategic directions, results and goals to be achieved in order to motivate and engage employees. Included in the company's strategy, they feel more confident and have an easier time getting involved. La distribution of an internal newsletter is one of the ideas to be put in place for an innovative and stimulating internal communication action. This must be combined with regular team meetings to maintain human relationships. The use of an intranet is also an interesting complementary solution to the newsletter.
Promoting internal communication also means encouraging informality, in order to create and strengthen team relationships. Going beyond the strictly professional framework is important for positive and lively communication. This dimension can also be provided by the newsletter, which will allow for example to:
- Communicate about the birthdays of employees;
- Publish CSE services online;
- Talk about the passions or personal commitments of members of the company;
- Organize contests.
This type of initiative is generally very much appreciated and encourages employees to get more involved in the life of the company, thus avoiding any risk of turnover and strengthening team spirit considerably.
Idea No 3 for innovative internal communication: the onboarding platform
Always in order to place digital technology at the heart of your communication, the use of digital media such as onboarding platforms is also very interesting for a innovative internal communication action. Thanks to these types of tools, the feeling of belonging is initiated from the start and is all the more solid in the long term. The integration of new talent is indeed a major point on which business managers have every interest in focusing to boost their internal communication. This type of platform has a number of advantages:
- Digitize recruitment processes;
- Facilitate the integration of newcomers;
- Simplify access to internal documents;
- Sharing the corporate culture from the very first days;
- Attracting new hires;
- Get to know your employees better.
The onboarding platform is therefore one of the innovative solutions for sharing valuable content, attracting new talent, boosting their integration process and in this way making internal communication more effective.
Idea No 4 for innovative internal communication: prioritize video content
For an innovative internal communication, video remains an essential medium. Moreover, it takes more and more precedence over other information vectors. The use of video content makes it possible to transmit messages in an attractive, modern and personalized way, while circulating indications and resources in a transversal way. Your video communication can then take the form of:
- Marketing materials;
- Tutorials;
- Presentation of the company;
- Customer testimonials;
- And many other formats.
Idea No. 4 for innovative internal communication: multi-channel digital signage
Les digital signage solutions are thus part of innovative solutions to modernize its internal communication. The Cenareo solution is a particularly efficient multi-channel internal communication tool for connecting geographically remote employees in real time using screens. Screens installed in strategic locations in the company allow the transmission of instant messages in the form of innovative multimedia content. The integration of such a solution of digital signage within the company is thus a way of distributing all types of information to all teams in perfect timing thanks to remote management.
With the Cenareo solution, you have the possibility of combining the distribution of news (summaries of newsletters, announcements of news on the intranet...), the promotion of informal exchanges (display of anniversary dates or events) and commitment at work (dissemination of welcome messages, KPIs, results...). The corporate culture is strengthened, the commitment of your employees is growing and the indications are transmitted in a unified way. Managing screen fleets is simple, ergonomic and intuitive, giving you centralized control and an overview of the entire fleet.
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