IN-STORE ADVERTISING SCREEN

Engage your audience with interactive digital signage

Interactive signage is a powerful weapon for interacting with your audience and enhancing the user experience.

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Interacting with the broadcast message

Interactive digital signage

An interactive display defines a static or dynamic display medium (poster, screen, etc.) enhanced by an interface allowing a visitor to interact with it, and in particular with the message broadcast.

Interaction with the interactive digital panel can be atVisitor initiative (pressing a button, using a tablet...) or at the initiative of the display itself (triggered by a gesture recognition system...).

Interactive displays are primarily used by brands to improve customer experiences and journeys. These interactive broadcasts, ideal for engaging visitors, have high retention rates. They then represent a channel of choice to effectively transmit messages, promote know-how or simply, through fun experiences, increase the sympathy of your brand.

dynamic signage in shops and points of sale

The benefits of interactive digital signage

Visibility

Develop your reputation and modernize your brand image. An interactive display also makes it possible to promote your services, or to highlight your partners.

Attractiveness

Animate and energize your brand: offer a unique experience to visitors and retain them. Offer them new experiences to arouse their curiosity.

Differentiation

Distinguish yourself from the competition by setting up games for example: 10,000 competition games are organized every year in France, of which less than 1% via digital signage.

Reduced perceived waiting time

Great way to reduce the impression of waiting for visitors: take advantage of this downtime and the receptivity of your visitors.

Commitment

Interactivity is an open door to the conversation with your audience. Visitors become actors in the relationship with your brand.

Customer understanding

Contests, questionnaires and surveys allow you to collect valuable information that will help you better understand your customers (questions, blockages, etc.) and thus better meet their expectations.

Digital signage software

Cenareo, your digital signage partner

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Interactivity in the customer journey

Interactive digital signage: the applications

Facial recognition system, remote controls, interactive synchronizations, connected buttons (Wi-Fi, 3G, Bluetooth, Sigfox...), numerous are the innovations bringing interactivity to the offline customer journey.

The interactive remote control: it invites visitors to instantly trigger the distribution of content on screens via a tablet. They see the information that interests them and are more attentive to the messages that are being transmitted.

‍Customer benefit : Access complete information independently. Brand benefit: Better understand the expectations of its visitors and improve its communication.
The interactive movie: The interactive movie allows the visitor to interact directly with the broadcast and to choose the rest of the movie. Like “books in which you are the hero”, the interactive film invites the visitor to take control of the story and to decide for the hero. A terminal, composed of physical and connected buttons, invites visitors to choose instead of the hero.

‍Benefits : This interactive broadcast makes it possible to strengthen the brand image, through an immersive and unique experience and to collect customer data (the end of the film is only available after entering personal information).
Interactive sync: it allows visitors to trigger content on a screen wall at the touch of a button, thus making it possible to magnify the content broadcast and maximize its reach. It is also possible to broadcast a QR code which, by scanning it, allows visitors to trigger the synchronized broadcast.

BOOST THE IN-STORE CUSTOMER EXPERIENCE

Interactive games with digital signage

As consumer behaviors evolve with technological advances, customer experience has become fundamental for brands. In this context, what could be more effective for remembering the message and building customer loyalty than the gamification of communication.

‍You can thus organize contests on your interactive digital signage screens to engage your audience and collect valuable customer information.

The scratch game invites visitors to use their smartphone to scratch a sticker: they can thus win the prizes put into play by the store or by the group. To play, visitors must fill in their personal information, which can enrich the customer base. Via an application accessible from his own smartphone, the visitor scans the QR code, scratch, and discover his win!
The wheel game : the interactive wheel game application allows the visitor to spin a virtual wheel. After entering personal information (email, name, gender, gender, age, telephone...), an animated wheel, synchronized between the screen and the smartphone, shows the visitor the prize won.

This example of interactive display allows you to really engaging the customer (motivated by lots), to promote the acceptance of new screens, to enrich customer bases, to animate a point of sale, to communicate on partners (logos, sponsored lots, etc.).