Despite a year disrupted by the pandemic, Cenareo continued its growth in 2020 and achieved 30% additional turnover, reaching 3 million euros. A dynamic supported by the need to accelerate the digital transformation of large groups.
Our growth is supported by solid public and private partners (BPI France, Caphorn Invest), by our investments in innovation (35% of income) and by our R&D team, which represents 45% of the workforce.
The creation of a “Customer Success” team dedicated to major accounts
Cenareo is positioned more than ever as a true partner for communicators. This creation meets a growing need for advice and support from its customers to help them achieve their business goals.
This team will make it possible to maximize use so that each customer achieves their communication goals: employee engagement, traffic generation at the point of sale...
This new division will be strengthened as of this year with the arrival of new talents.
Cenareo also plans to open a dozen positions over the first 2 semesters in order to consolidate its sales and R&D teams.
Optimizing the use and performance of screens
Cenareo is working on the development of a metric specific to this medium. The aim is to provide companies with levers for optimizing the performance of their communication strategy on screens.
We are looking to create a new standard in the screen-based communication market to help communicators measure the performance of their investment. Each communication tool has its own KPIs, something that the screen world lacks. However, this data is absolutely necessary to analyze the performance and ROI of screens.
Valérie Besnard, Brand and Content Manager
Adapting technology to manage remote communication
Because the needs of our customers have evolved in a context of unprecedented crisis and the issue of teleworking has emerged in the company, Cenareo is considering a new proposal to allow our customers to reach and maintain contact with employees who juggle between face-to-face or teleworking.
We want to adapt communication to new uses, such as teleworking. This is an evolution that we have been working on since the first lockdown and to which we will be able to respond very soon with an adapted solution.
Valérie Besnard, Brand and Content Manager
Putting screen media at the heart of the communication strategies of major groups
The evolutions of the solution will focus on the contextualization of content for refined management on large screen parks, but will also provide more support and deployment possibilities.
Cenareo puts its R&D at the service of stronger interconnectivity with business tools in the company, to integrate more easily with the management and automation solutions of large groups of digital content, as well as a more “glocal” vision of the use of screen media.
Thus, Cenareo will increase the possibilities offered to multi-site brands to promote national communication while allowing local communicators to integrate contextual elements.
