The appearance of social networks and the web has changed the way of communicating by creating new communication media. Digital communication was then introduced in all businesses. And since part of digital communication is carried out on social networks and since 80% of social network traffic today is composed of video, it is essential for companies to communicate through this medium in particular. But how do you use this support to make it really effective?
Although video is now very widely used by businesses, especially to distribute content on social networks, they must meet certain criteria and in particular be short.
To be watched more and adapt to social networks
The main distribution channels today are social networks. From Facebook to Instagram to Workplace, the corporate network created by Facebook, all contain videos. But every day billions of videos appear on Facebook. So it's about standing out.
Videos lasting less than one minute will be the most viewed by users, who choose or not to continue viewing content after 3 seconds spent on it. The shorter your video is, the more likely it is to be watched in its entirety. So choose formats that get to the point.
To respond to new user practices
Users are now viewing content on public transport. Video formats must then adapt to these new practices. In transport, users scroll constantly and only focus on short, subtitled and dynamic content. Try to match these criteria as much as possible so that your video content adapts to trends and is more likely to be watched.
Because short videos are more likely to be dynamic
One short video does not contain less information than longer content, however. To get the same message across in less time, videos must then be more dynamic. Les Cuts must be very choppy, dynamic, and animations and keywords may appear. This type of content is also much more in line with current trends. Your formats will then be more likely to appeal to your subscribers, customers or colleagues.
To better get your message across
Finally, short videos make sure you get to the point. A video should not Always broadcast only one message. It is therefore essential not to talk about various subjects and to only provide essential information. The shorter a video is, the less likely you are to discuss other topics. Your videos will only be clearer and more effective.
If you want tips for making good short videos, you can watch the video just below:
You will therefore have understood it well: to enjoy greater visibility and face the difficulties associated with the mass of content published on social networks, it is imperative to make short videos. If this article convinced you and you want easily make short videos, you can contact us by clicking On this link.
You can also discover other articles below:
Video format on social networks: everything you need to know
The keys to a successful video presentation
All the news about digital signage and video
