Today, video has taken an important place in the marketing strategy of businesses. While creating THE right video is a challenge, distributing it properly is another. It is therefore necessary to focus on choosing the right video format to use in advance, depending on the targeted social network. In this article we are going to see the different video formats offered by social media.
According to a study conducted by Emarketer, the video consumption on Facebook per person is 37 minutes on average per day. A figure that is likely to stabilize or increase in the coming years! However, we recommend to include subtitles because the videos launch automatically and without sound in the news feed.
For a video post:
Portrait format : 9:16 which represents a 720 x 1280px size. To film this format, you need to get closer to your interlocutor. It is in a way a type of framing American plan.
Landscape format : 16:9 which represents a 1280 x 720px size. This is the classic format, with the telephone placed horizontally. It is also the format used by default on YouTube.
However, pay attention to the size and specifics of the video:
- Maximum video size: 4GB
- Format: .mov or.mp4
- Maximum video length: 120 minutes
- If you shoot with a smartphone or a 60fps/4k camera, the video will be limited to 30fps to reduce the weight of the video.
In 360° format :
- Maximum time: 40 minutes
- Weight: 1.75 GB.
- Resolution: Up to 60fps
- Only in .mp4
For sponsored content
Square format : 600 x 600px and landscape format : 1280 x 720px. Both have the same specificities as the video post, namely 120 minutes maximum, 30 fps and 4GB maximum. For successful sponsored content, consider adding subtitles and Choose the square format over the landscape format. Finally, give importance to the start of the video because the first few seconds are essential to capture the attention of the audience.
On your stories
It is the 500 x 5000px format as you can see in the photo below. Stories allow you to broadcast videos for a maximum of 24 hours and to make videos of maximum 20 seconds. However, you can combine videos and link them together because you can also import them.
In the space of a few years, Instagram has become the social network specialized in video. Nearly 80% of its content is made up of videos. Available mainly on mobile phones, it is therefore suitable for square or vertical formats.
On the news feed
The square format : 600 x 600px and the vertical format : 600 x 750px can both be used in the Instagram feed. However, unlike Facebook, the duration does not have to not exceed 60 seconds because Instagram encourages scrolling more. For those who don't know what scrolling is, it's about scrolling through the news feed.
The quality of the video is the same as on Facebook, the aim is not to exceed 30fps.
En Stories
For your stories, you can use shots shot in 1080 x 1920 for a duration of 15 seconds. However, your stories should be faster than Facebook stories, but you can combine your plans. Unlike Facebook, once the 15 seconds have passed, the video will not stop and continue but will split the video into two shots. As a result, you will let all your followers enjoy your moments without missing a beat!
Like other social media, video on LinkedIn is much more present than before. The latter is mostly used by businesses. for their marketing In a Purpose of b2b.
To make your LinkedIn videos, choose a quality higher than 1440 x 1080px and in .mp4 format. All formats are taken into account but the .mp4 format will allow you to configure the thumbnail of your video.
Unfortunately, you cannot exceed 10 minutes of videos, but we recommend that you publish videos. Short courses of less than 2 minutes, more impacting for the audience. Finally, like Facebook, add subtitles to your videos.
Snapchat
Snapchat is the social network preferred by 15-21 year olds. It is a network that reaches more than 180 million daily users around the world. The main use of this network by businesses is In a advertising purpose. In fact, there is a tab dedicated only to this type of format.
If you want to publish your videos on Snapchat, you need to know a few rules:
You can shoot in 9:16 at a resolution of 1080 x 1920px. You should know that the principle of Snapchat is the creation of stories like Instagram. So you can shoot shots of 3 to 10 seconds. Like Instagram, if you shoot for more than 10 seconds, the video doesn't stop and goes on.
If you want to advertise, you should know that the maximum length of the video is 15 seconds.
Finally, the last social network is Twitter. The latter is widely used by business managers and division managers for Do some sleep. Video has made a place between images and infographics and now has an important place on this social network.
Like Facebook, Twitter offers the possibility to publish videos in landscape and portrait formats. The particularity of Twitter is that its character limit is the same as the number of seconds of video, namely 140 seconds.
There you go, you now know the formats to use to publish your video content on these networks. If you want to shoot your videos using your smartphone, visit our website.
Photo credit: SproutSocial
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