You may have already heard an employee say the following sentence to you: “Why are we entitled to breakfast this morning?” to which you replied: “However, I announced it to you in yesterday's newsletter, we are welcoming new collaborators today”. You then notice that your colleagues are neglecting to read and are looking for a solution to this problem.
You are doing some research on the Internet and come across our video dealing with the product newsletter. You think the idea of doing it on a video is great and you want to convince your boss to do the same. So here are the reasons to persuade him:
Multiple use
The advantage of doing it on video is that you can Multiply its use. You are in a box Tech, use the video for your product newsletter. You will more easily explain your Updates to your subscribers just like we do in ours. Of course, you can adopt this format for your internal communication, but also to promote your important events.
A little tip: vary the formats in order to offer a variety of content for your customers and employees. Internally, you can do it in a humorous tone. As for your customer newsletters, be creative by adding illustration plans for your videos in order to provide precision.
Greater attention
Take a simple example: what would you prefer between reading a two-page text or watching an explanatory video of it in thirty seconds? The second option is more likely... In fact, The video is getting more attention thanks to the images.
By being in front of the camera, you communicate directly with your audience. You thus deliver an emotion that cannot be transmitted in writing. Finally, support your arguments by simply looking at the camera. This is the same as highlighting important words in a text in bold.
A more precise explanation
There is nothing clearer than a message explained on video. Are you having problems with your coffee machine and having to explain it in writing annoys you? The video is meant to be more interactive and allows a better understanding of problems as well as a more intuitive explanation of solutions.
Finally, it offers the possibility of Show in pictures what you are talking about thanks to the illustration plans. Instead of sending a dozen photos as attachments, film these shots to support your point. For this, the Splits Screens are very useful because you are dividing your screen into two parts. This system is not without strengthening the understanding of your employees.
Get your recipients to react
For your latest plan, we recommend that you put a Call to action for them to interact with your video. Remember that they are the target of your videos. They are therefore in the best position to answer you and guide you in your future improvements, if they are necessary.
How we use it.
At EasyMovie, we create all our product newsletters in video. We regularly update our tool and inform our customers and employees alike through video. Finally, each department also produces its own newsletter through its Weekly video summary.
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