The end of the year is approaching and you are wondering how to wish your customers your greetings in an original and memorable way? Video is a great way to stand out, and we've put together the perfect example for you with the help of our customer success manager Théophile.
It is obvious, it is essential for you to wish your wishes internally because this strengthens your team cohesion, just as externally, it maintains your relationships with your customers. So why on video rather than in writing? We give you the reasons for this right here. ⬇️⬇️⬇️
1. Virality
At EasyMovie we will never tire of telling you it again but the video is 80% of web traffic, it is 3.75 times more shares than an article without a video, and generally on a site 80% of visitors will watch a video rather than reading the next written content. A 1-minute video is worth 1.8 million words, so save yourself an email of over a million words and spend twenty minutes making your end-of-year video.
Video therefore allows you to gain in virality., it's content that's easy to watch that doesn't put off your customers and employees, it's obvious that getting your messages across by video is more effective than an email, no matter how well written it may be. Obviously, not being an exception to the rule, using video to greet you at the end of the year allows you to get exactly the same results.
2. Originality
More advice than a real argument, at the end of the year, everyone receives wishes, only your video can make a difference, whether for your customers or your employees. All it takes is one word: originality. You don't have to look very far, you just need to be yourself.
This video format is one of the formats where you are the most free to let your creativity speak : no product to sell, no formal information to pass on, it's just about you and your desire to celebrate this event with everyone. So for a successful video, be sincere and you will get an authentic message that will differentiate itself from the others.
3. Personalization
The end of year video is also a way to summarize your year and share your future projects with everyone. Communicate about your values and thanking all those who accompanied you will make you more emotional. We remember a video that touched us more than an impersonal message made simply out of courtesy. This video is a time to forget yourself, to highlight the importance of your employees in your past and future years.
Celebrating the holiday season is not only wishing New Year and a Merry Christmas, it's also remembering that you are thinking of your employees and customers. It means maintaining relationships for a start to the year full of promises and partnerships.
So don't hesitate any longer and make your message of best wishes an authentic and original video! If the idea seduced you, simply come back to our customer success managers, and for newcomers, take a detour to our site for a pleasant discovery around the digital world.
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