While there are endless quirky video formats out there, Konbini's “Fast & Curious” is the most popular in business. Discover, simply, how to make your own.
First, let's recall the Fast&Curious principle.
The speaker is sitting in front of the camera. He is offered a series of words to choose between two options, without giving him time to think:
Set up, the interview lasts between one and two minutes. It is extremely “cut” and rhythmic, that is to say that the editing is very “tight” in order to give even more dynamism to the subject.
On the other hand, all moments of hesitation, jokes, remarks (even when the interviewee is speaking to someone off camera) are carefully preserved during the editing. That's what makes the interview so tasty, in the eyes of the viewer.
Why does it work on social media:
- Because it's “snackable” content: without learning an infinite amount of things, it's entertaining and requires little effort and concentration. Because of its speed, it is more addictive than traditional content.
- Because it's authentic: the aim is to elicit a fun — and amused — reaction from the interviewee. The words are carefully chosen to elicit astonishment or the “killer” response.
Why businesses love it:
- Because it is flexible: you can put several people behind the camera in turn and mix their answers. It's ideal for a team interview:
Depending on the orientation of the questions, internal or external dissemination (or both) will be preferred.
- Because it is reassuring: The speaker's words are less likely to exceed certain limits when the words are chosen by the communicators.
- Because it is linked to “pop culture”: today, Fast&Curious has become a classic (if not an ancestor!) of the video format intended for social networks.
How to do it:
Over and over again at Cenareo, we have identified the small details that will make your Fast&Curious a convincing and true-to-life video. Here they are.
- For a video of about one minute, allow 20 questions.
Divide your questions into two: 10 work-oriented, 10 that are much more general, and “fun.” You can find our 50 question ideas for your Fast and Curious in our article.
There should be as many “Phone or email”, “Canteen or Greek across the street?” What of “Rihanna or Beyoncé?”, “Jobi or Joba”. During the interview, you will ask these questions in groups of 5. This will allow you to have rushes that are neither too long nor too short. Thus segmented, they will guarantee you optimized assembly time: it will be much easier for you to find a passage.
Do not hesitate to work on your questions according to the speaker and ask yourself if they are likely to elicit a reaction in your interviewee. For example, if you are in the HR department, ask HR questions — but take into account the person in front of you.
An apprentice may not respond to the question “SIRH or Workplace?” , because it is far from his concerns. You will have a much better chance of titillating him, for example, if you ask him “School or business?”
What always works: the cornelian dilemma. If you know that the person plays two sports, ask them to choose one.
- Respect the structure & rules of the interview
Your storyboard should consist of 6 main parts: an introduction, an exit plan (conclusion) and four “packages” of five questions.
- The introduction is always the same. The person is in front of the camera make a clap with his hands. She can say “let's go” or any other small exclamation that introduces the video.
- The questions. During editing, short and long answers are alternated.
Ask him your first 5 questions, one after the other. They will be cut during assembly and replaced by a question “cardboard”. Each time, the person must respond without missing a beat — ATTENTION: do not hesitate to explain to him that he can enhance his choice with a short sentence or a little joke. The whole point of the format lies in the mimicry and in the short sentences. Alain Chabat, for example, has excelled in this field:
3. The conclusion should be as spontaneous as the rest of the interview. Take a fun little shot of the person finishing the interview.
This could be an end clap, followed by the exclamation “CUT” or a reaction following the interview ( “it was fun — we're never doing it again — thank you so much, etc.”)
The video is more captivating if your eyes are always in front of the camera. Above all, shoot in a fairly tight manner to see the interviewee's facial expressions as you can see on the thumbnails below. And if you want to know how to frame your collaborator, learn it in our article.
Emotions are essential here, so you have to be able to perceive them: a chest plan is therefore ideal. Don't stray any further, and maintain it from the beginning to the end of your interview. Remember that sometimes even the close-up can be relevant, as in this interview with Romain Duris.
- Music: make it rhythmic
Preferably, choose a dynamic loop. In the absence of the original music, especially choose pieces that focus on percussion. They will dynamize the video by themselves. You can find our article on the importance of choosing music for your videos.
That is all!
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