The tourist office represents the first impression of a region for many vacationers. Therefore, it must be a warm and friendly welcome space. In addition, in line with online research begun earlier, the reception must be digital, modern and respond as quickly as possible, and in the best way, to the need for tourist support. Digital signage is a modern and innovative communication tool that allows screens to be controlled remotely and in real time. A new communication channel, it makes it possible to transform a reception or waiting area by making it more lively and by revitalizing communication between the office and vacationers. Many use scenarios are possible allowing you to manage your screens in your own way, involve different actors in management Or to do interacting vacationers by offering fun experiences.
🏬 Digitizing the tourist office reception
Reception areas, such as tourist offices, are changing: tourists and vacationers, who are more and more connected, gladly prefer online searches (website, user reviews, etc.) before entering the door of a tourist office. Reconnecting the vacationer's digital searches with the information offered in the office is therefore essential. To guarantee an optimal quality of welcome, good information for tourists and the homogenization of the message between website and office, a dynamic signage solution is essential to the communication tool essential to the reception scheme.
Because of his digital aspect, her connected component And her great flexibility, dynamic signage makes it possible to broadcast multiple, enriched information in a minimum of time. An ally of communicators, it is a powerful tool capable of transforming the way in which visitors perceive the reception of an office. Activities, services, cultural information, specific events... are added to the screens in a few seconds and are updated automatically.
Such a solution also makes it possible to: respond intelligently to traffic problems (signage, redirecting visitors or reducing the impression of waiting). Augmented by an interactive dimension, a dynamic signage system makes it possible to really create a dialogue with tourists, respond to their requests in the best possible way and provide the best possible experience. In addition, it allows offices to collect information on vacationers (number of visits, most sought after information, areas of interest...).
🖥️ Why digital signage in a tourist office?
Whether it is to inform tourists, guide them or make them wait during busy periods, to promote the office, the partners or the territory, the benefits of this technology are numerous. It perfectly meets the problems of reception points:
☑️ Informing effortlessly
- Weather, local information, alerts, news, agendas are examples of content to broadcast. These displays, which can be broadcast over and over again, effectively replace paper posters and provide tourists with a first level of information. Most solutions also propose to take control of these automatic messages to broadcast timely, priority information, with a limited duration, and then to restart normal operation.
✅ Enquire easily and in real time
- Most digital signage solutions offer the possibility of retrieving information from external applications. Thus, the contents become dynamic, and the information is updated in real time and without human intervention. Transport schedules, reservations, prices, ideas for visits, ideas for visits, cultural events, travel diaries are then easily displayed. Recurring requests are then processed automatically and reception agents can refocus on their core business : the welcome and the advice.
☑️ Promote your territory
- Display screens are the perfect tool for broadcasting images, videos and films presenting the territory and the region.. Thus, they offer a simple, fast and extremely effective way to highlight the services of the office, the partner network, or the heritage of the territory. Partner establishments then benefit from increased visibility and the region shows itself in a new light: excursions, sites to visit, and accommodations then gain in attendance.
Often accompanied by powerful administrative and creative tools, digital signage is perfect for simply revitalizing a reception area.
🌟 Communicate more effectively, saving time
Digital signage is a rich tool, which allows the realization of numerous usage scenarios, very simply. Leaving full content management to the office, delegating it to a service provider or distributing the screen proportion between the region and the office are some possible examples. Flexible, the tool can be adapted to many other use cases.
Adding content from a computer, integrating dynamic content, retrieved from external sources or creating new content from the creation tool offered by the provider is child's play.
Scheduling broadcasts allows you to contextualize displays and to avoid promoting skiing in summer or ice cream shops on rainy days. For a group, it is also an opportunity to broadcast messages by targeting specific geographical areas. Finally, it is an excellent way to diversify communication by planning different content in the morning and in the afternoon, depending on the days of the week, or by focusing on content on sunny days!.
The display is optimized, management time is reduced to a minimum and the visitor quickly finds the information he is interested in.
😍 Engage visitors and surprise them
Thanks to the interactivity technology of Cenareo, you have the option to allow your visitors to interact with the screens. From an installed terminal, connected objects or simply from their phones, they can control the screens and choose the broadcasts they want to see. Using a simple tablet, the visitor can choose to independently view a catalog of content that you want to make available to him: guides, discovery films, official videos of places or activities... His choice is displayed directly and instantly on your screen between your programming. Your program then resumes without any intervention on your part. It is also very easy to set up interactive games, thus making the reception and transmission of information more interesting.
Questionnaires, satisfaction surveys, counters, digital guest books, digital guest books, games to win discounts, vote for the “favorite” of the region, knowledge exam after a visit are all possibilities that will make your office a fun and warm place to welcome you.
You have a dynamic signage project in tourism or any other activity, ask for a demonstration.
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