After almost 20 years of existence, the digital transformation of businesses is a concept that still suffers from a form of ignorance. It is often perceived as a simple trend, which would ultimately only lead to the implementation of digital tools in the company. However, it is in reality a profound strategic transformation of businesses, necessary for their survival and prosperity. Gradually, companies aware of the challenges that digital transformation poses have made this shift regardless of their sector of activity, their market and their size. Today, 78% of business leaders surveyed consider that digital technology represents a real benefit for their business. Discover what are the technological, environmental, human and organizational challenges of digital transformation in business.
What is digital transformation in business?
Digital transformation refers to the digitization of tools, but also the strategic reorganization of the company to adapt to new uses. It aims to:
- Anticipate the needs, expectations and demands of consumers through data analysis in order to improve their customer experience and increase their satisfaction;
- Enabling employees to be more agile, to gain productivity and performance through automation;
- Develop instant communication that overcomes geographic and temporal constraints.
Through these three aspects, digital transformation allows companies to remain competitive in the face of significant and innovative competition and to increase their overall performance.
What are the challenges of digital transformation in business?
Digital transformation in business is a development lever that is disrupting and redefining corporate culture, economic model, jobs, organization and business processes. It is a complete overhaul of the company, which will face many challenges in order to aim for success.
Adherence to the digital philosophy
To lead the digital transformation of a company, management teams must ensure that they obtain the support of employees and managers. More than succeeding in getting digital tools adopted, it is essential to get everyone to adhere to the vision of change. This must also be embodied by decision makers, who set an example and indicate the direction to follow to all company employees.
The creation of a new way of organization
The digital transition requires rethinking the organization in everything that makes it up: processes, practices, modes of exchange and even jobs. Thus, it is essential to develop the necessary skills for everyone in the context of the implementation of new technologies. It is also a new philosophy, a new state of mind that the company must promote, based on the ability to anticipate and meet challenges in order to face changes.
Maintaining and developing skills
Thanks to the use of digital tools, employees have a more strategic role to play within organizations. They can devote themselves to tasks with greater impact and added value, in particular thanks to automation, which makes it possible to avoid time-consuming actions. In this perspective, it is essential to plan and especially to support the skills development of employees. Budgets should be allocated to promote continuous training and learning.
The protection of personal data
It's hard to get around the data issue when it comes to digital business transformation. Their protection is essential in the era of democratization of the use of the Internet, social networks and connected objects at work, but also in our private lives. Businesses must therefore comply with regulations that require companies to regulate the collection and use of personal data.
Reducing the environmental footprint
The digitalization of businesses raises ecological issues, because it is based on the implementation of technologies with more or less significant environmental impact. In order to limit it as much as possible, companies must adopt an eco-design approach for their products and services, from design to recycling. This makes it possible to offer products that meet economic, environmental and social requirements while promoting the rational use of resources.
Digital signage, the tool for digital transformation in business
If companies take up the challenges that arise, they will make sure to return to better productivity, more performance and an increase in the satisfaction of their customers and employees. In order to support them in seizing these opportunities, digital signage driven by the Cenareo solution is a versatile tool that advances the company at all levels. The digital signage software Cenareo makes it very easy to broadcast multimedia content centrally and instantly, from any connected device. In addition to managing their fleet of screens in companies or points of sale, the Cenareo solution allows companies to:
- Collect, process and analyze data;
- Increase the customer and employee experience tenfold;
- Maximize the impact of messages via dynamic signage in stores, but also internally thanks to a omnichannel communication ;
- Strengthen their brand image and assert their sense of innovation;
- Engaging their audience, customers and employees alike.
With Cenareo, take part in the digital revolution, synonymous with productivity, efficiency, performance and commitment. To withstand the competition or meet the expectations of ever more demanding customers, businesses can transform using powerful tools that guarantee a high ROI.
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