Rely on video to boost your team building policy undoubtedly represents a strategic choice. While team building reinforces team cohesion and stimulates the creativity of employees, video, for its part, transcribes and conveys the atmosphere, energy and dynamics of a work team. Whether before, during or after the team building event, video is an easy to watch and particularly striking format. A true effective vector for promoting a sense of belonging, projection and federation, it is an ideal communication medium to transmit your message. So how do you best link team building and video?
The teasing video of the team building
Using a video in the preparation phase of your team building is a strategic way to create motivation, suspense and desire within your teams. Whether it is to announce the program of the day, present the challenges to be overcome, or even give a foretaste of the planned seminar location, the teasing video can be an effective tool to encourage active participation.
Designing a successful teasing video
A successful teasing video requires first perfect control of your message. Think of a captivating hook that will arouse the interest and curiosity of your teams and gather all the essential elements for your video (practical information to be transmitted, call to action if necessary...). Next, pay particular attention to The quality of your video. Opt for a dynamic production with quality images, music and good editing to achieve a professional result.
Sharing the team building teasing video
Sharing a teasing video allows you to create exciting expectations within your team. By promoting a professional quality video, you demonstrate your investment in the team building initiative, which promotes the commitment of your employees. The message you want to convey will also be better understood and easier to remember as a video. A teasing team building video can be broadcast via newsletters or emails directly addressed to your employees. You can also consider sharing the video on your corporate website or on the Intranet of the company. Make sure the video is easily accessible and that the file can be read on various devices (smartphones, tablets, PCs).
Video as an animation for your professional event
The use of video during the team building event can help to boost the activity and to increase the involvement of participants. For example, it can be used as a support for a video treasure hunt, a collaborative projection, a photomontage animation, as an activity to produce a music video, marketing videos or even, for the production of a mini-movie as in the cinema, an opportunity to work in a team with colleagues to meet a common objective. Video can also be a tool for capturing images of the event and behind the scenes.
Optimal use of video during the event
The optimal use of video during your team building activity is based on several elements. First of all, you need to establish, and accurately, the type of video animation that you want to integrate. You will find lots of ideas for group workshops to set up. Then ensure the good organization of this animation, to the definition of each person's roles, with a clear explanation of the rules of the game. Finally, promote interactivity by giving everyone the opportunity to have an active involvement in this animation. To successfully complete this video activity, you must equip yourself with the necessary equipment for production, but also provide teams with all the rules and best filming practices.
The video after the team building
Do not overlook the wealth of information that a post-event video can contain. Whether it is to share the highlights of team building, to transcribe the emotion and conviviality generated by the event or to display a coherent and dynamic image of the company, the use of video after team building can be very useful. In addition, video is a type of content that has the advantage of being able to be shared on various communication channels and that will thus be able to boost your publications.
Creating an effective post-event video
To create an effective post-event video, first and foremost, think about collect as much content as possible during the seminar : interviews, overview plans, focus on activities... You will then have to structure your video in a logical order: reception, activities, reactions and conclusions. In short, it's about reliving the event through video to get the most out of it.
The quality of your team building video will not be limited to the story it tells, but will be intrinsically dependent on its image, sound, and editing quality. Achieving excellent quality in video production requires specialized skills and know-how, which communication and marketing teams do not always have in-house. Cenareo accompanies you from A to Z in your team building video project. From pre-production to production, through editing and all the way to sharing, Cenareo provides support for the creation of high-quality content that accurately reflects your brand image. By facilitating the video production process, Cenareo allows businesses to focus on what they do best, without having to worry about the technical aspects of video. Video thus becomes not only a great team building tool., but also a powerful communication vector for your business, even without previous professional experience in video production.
Communicate internally and externally with the team building video
Team building video is a good way to boost its external communication: on social networks or on the company's website. These videos can strengthen your brand image and attract new talent by demonstrating a healthy and dynamic company culture. They can also be presented to partners or other stakeholders to provide a more authentic and transparent image of society. Since video is an easily shareable and popular format, employees themselves can become ambassadors for your company by sharing these videos on their own social networks. Internally, team building video also allows fluid and real-time communication between employees. Thanks to his broadcast by email or on the display screens located in the premises suchlike Display screens in the break room, in the hall..., it allows you to share key moments, thus strengthening the feeling of belonging to the team and consolidating team spirit.
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