Digital signage is a versatile tool: in a reception area, a screen enhances its brand image with visitors while it makes it possible to animate an internal presentation in a meeting room. But its use is not limited to the distribution of corporate information: digital signage can make a place of choice in break rooms, which also have their role to play in the proper functioning of internal communication. Find out what are the reasons and the advantages of integrating the dynamic signage in the break room.
Why deploy digital signage in the break room?
Break rooms are an integral part of the company's ecosystem and actively participate in the well-being of employees. It is a space to be valued in the same way as the others in order to create a climate conducive to the integration of all. Here are three applications of dynamic signage in the break room, a powerful tool to increase the attractiveness of its content.
Enhance your brand image
Digital signage in the break room makes it possible to offer programming that is faithful to its brand identity on an ongoing basis. The only difference compared to digital signage in workspaces is the content of the content: in the break room, intended to offer employees an interval of freedom, it must remain light and fun. This is an opportunity to be creative in its editorial line and in the design of its content, while fully embodying its values. Choose dynamic content: highlight your social networks, personalized messages or videos that do not interfere with the break room should provide.
Entertain while informing
Most break rooms are already equipped with screens to entertain employees during their downtime; it is therefore beneficial to take advantage of dynamic signage in the break room for its internal communication by choosing its content. Because the power of attraction and memory of screens is very powerful: information broadcast on screen will prove to be much more impacting than on paper thanks to its strong capacity for distraction. So why not take the opportunity to share videos from the last seminar or quirky interviews with employees? In addition to reminding participants of a strong moment, this content relating to the life of the company conveys a positive image, strengthens teams and develops a sense of belonging.
Improving the employee experience in common areas
Break rooms are bubbles that are necessary for teams to relax. Their space must therefore be invested and valued for the well-being of employees in the same way as a reception room that is supposed to make a good impression. Digital signage in the break room is one of those tools that contribute to making an attractive space a place for exchanges. Social media widgets, local news or even the event calendar are all content that it is wise to present in common areas, which in fact bring together all teams.
3 advantages of deploying digital signage in the break room
Digital signage in the break room allows you to go further in your internal communication strategy. By taking advantage of the little-used space that is the break room, it is possible to derive numerous benefits for the effectiveness of your campaigns.
Take advantage of a vast field of expression
Relaxation areas welcome more informal content. THE dynamic signage in the break room remains ideal for relaying content that would tend to drown out among the corporate news broadcast in spaces dedicated to work. To invest in the potential of the break room, the Cenareo solution dedicated to the management of internal communication in companies is the perfect partner. More relaxed, teams are more receptive to the different types of content broadcast on the screen, whose memory and impact will be maximized. The Cenareo solution makes it easy to manage its communication campaigns on all its screens. You can simultaneously share your recent corporate news in the meeting rooms, while bringing your teams together around photos of the last team building event in the break room.
Increase employee engagement
Corporate digital signage offers an ideal space for expression to maintain your employer brand. It promotes interactivity and establishes a true corporate culture: sharing content provided by employees makes it possible to increase engagement, to connect with them and to communicate in a more direct and informal way. Likewise, they will feel supported if their initiatives are brought to the forefront and publicly encouraged through the digital signage in the break room.
Informing and increasing memorization
Digital signage in the break room is ideal for distributing certain sensitive information that needs to be remembered and that would be drowned in an email box that is already on the verge of saturation. Thus, it is a favourable space for the dissemination of awareness-raising messages, health or safety measures, for example. Likewise, information, important events, birthdays of the day or even a distinction obtained are perfect content to broadcast in the break room.
The Cenareo solution and its internal communication software boosts the effectiveness of your campaigns. Thanks to digital signage, screens placed in all areas of the company serve the cohesion of teams and a better transmission of information, for greater performance and impact. Deploy a powerful and interactive tool with a high ROI, to reach all your employees with entertaining and relevant content.
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