To recruit more easily by standing out from other ads, do you want to make a good recruitment video, but you don't know how to do it? Don't panic, we give you 5 tips for creating powerful recruitment videos.
Today the video is on all social networks. To stand out from the crowd, it is then imperative to make good videos and in particular to attract potential candidates. And for that, be sure to apply these Five tips :
1. Be direct
You certainly know it, now the videos are being watched less than a minute. This new mode of use thus forces you to only make videos lasting between 1 minute and 1 minute and 30 minutes. In such a short period of time, you don't have time to give a lot of detail on the subject you are talking about anyway. So make sure to getget your message across very clearly and in a very short manner. Give directly the information you want to provide to the potential candidate, etc.
2. Encourage candidates to join the company
You are talking to a potential candidate, so it is essential to him make you want to join your company. Be smiling, casual And look the most welcoming possible. The more pleasant you are, the more people will want to join your company. Attracting a potential candidate starts with your attitude in recruitment video.
3. Make illustration plans to show your premises
To attract as many candidates as possible, you can also show your premises, especially if these are beautiful. Highlight them with illustration plans. In this way, the candidate will see where he will potentially arrive. Understanding the world of work can sometimes be a Good reason to apply. Beautiful illustration plans to accompany your recruitment offer can thus make a difference.
4. Show the atmosphere in the company
In the same way, show the atmosphere between the different collaborators. Film your colleagues, present their daily lives, stage a typical day etc. which will be a good illustration of the atmosphere reigning within your company. The potential candidate will thus know in what context and in what environment he would arrive. And that can only offer him good reasons to apply for your offer.
5. Be original
Finally, the key word for an effective and effective recruitment video is Originality. It's about making a difference, to stand out among the many offers that are posted on social networks. To stand out, nothing better than an innovative format who will now hold the attention of users. Make a video that's quirky, funny... whatever, it has to be in the image of your business. Get inspired by the formats that are already present and that you like on your social networks. You can also take a look at the formats we've created for our recruitment offers!
An example of our formats:
That's it, I hope these 5 tips have been useful to you.
And by the way! We are also recruiting. If you are interested, it's here.
If you also want to make recruitment videos easily, to find out more about our solution.
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