Presenting your product on video has many advantages for businesses. Customers feel reassured and the intention to buy is greatly increased. However, you must be careful to film your presentation video well to best highlight the product.
Defined goals
Like any marketing or commercial strategy, before starting anything, A definition of the objectives is necessary. Take the time to clearly define the goals of this video campaign. Indeed, the issues are not the same depending on the distribution channel used. Advertising or presenting a product on your site is not the same thing.
Learn about the broadcast channel you want to use and be inspired by content created for this type of channel.
A well-defined scenario
Before starting your video, you need to know first prepare your speech. To do this, write your texts in advance. Also consider the various Shots you want to film. Identify well if you want to film illustration plans accompanied by a v.o. This will add cachet to your video and provide customers with details. You can still insert keywords on your video to make it more dynamic.
A format to choose
Once you've defined your needs and scenario, you need to choose the right video format. Several choices are available to you:
- The classic video form
The format you are the director of. Whether you're shooting with a camera or a smartphone, several formats are available. The square format which will be very useful if you want to promote your product on social networks like Facebook. The vertical format if you want to broadcast your product as an Instagram or Snapchat story.
- The experience video format
Through this format, you highlight the experience that a customer can have. Thanks to illustration plans and interviews, you will provide details about your product. Take inspiration, for example, from the video by Bergerat Monnoyeur.
- The video format in motion design
This format is a bit more complicated than the others and will require the help of a design professional. You won't have to film or use actors. All you have to do is use images and create animations around them.
The shooting
For your shooting, in order to make the corporate advertising video perfect, you will need the right equipment. Whether you film your product with a camera or a smartphone, don't forget your LED panels. They will allow you to illuminate your product, thus making it more visible. If you want to conduct interviews or speak in your video, Don't forget your microphone.
Once your shots are shot, check the quality of the images filmed and that the sound is present. Do not hesitate to rotate your shots several times by varying the angles of view for more effective lighting of your product.
The editing
Once your video is finished, you need to move on to editing. To highlight your product, we recommend that you add a voiceover on some of your illustration plans. This will add charm and allow customers to observe the product while listening to its characteristics.
You can also add background sound to accompany your video. This action will allow your audience to relax while watching your video.
Finally, we recommend that youadd subtitles because remember that the videos are being watched without sound today.
Now you know how to make successful product presentation videos.
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