As an HR person, are you looking for new ideas to boost your business both internally and externally? Are you thinking about using video because you think it will have beneficial effects on your customers and employees? Well you are right!
Like us, you may have noticed that the growing trend among businesses is the significant use of video. Whether for promotional, professional or even for internal communication, the use cases are numerous. The usefulness of video is that it makes it possible to deliver a stronger and more precise message than a simple photo because there is an interaction between the public and the interlocutor. If you also want to start using video, here are some recommendations for creating a Video culture in your business.
Use video for your internal communication
Don't be afraid to make videos to boost your business. Creating content yourself within your business will develop your employer brand because of the regular sharing of content from within, and will allow your employees to better discover and interact with each other.
The advantages are that the use cases of video internally are numerous: from the weekly summary, to the announcement of a newcomer, to the announcement of future events, the use of video is more original than a simple email. This in particular promotes social ties between employees, if we take the example weekly summaries, because each person will tell their own story and share their work week with others by developing the goals achieved, the next steps, or even to ask for help.
Define teams and one video representative per group:
The fact of Building teams will in particular allow bringing your employees closer between them but also to encourage them to work in groups.
Watching their representative make video can encourage them to get involved and overcome their prejudices about being in front of the camera. In addition, the creation of a team will allow the exchange and the knowledge sharing or ideas to realize the different plans needed to make these videos.
Personalize your email signatures
To differentiate yourself from the competition and make an impression on your customers, what better than the signature of your emails on video. This will allow you to add a personal touch to your exchanges with your customers but also to promote the use of video with your employees.
If you enjoyed these tips, let us know in the comments or share your videos with us!
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