Ambient factors are essential to the commercial success of a point of sale. These are additional assets to increase sales by orienting customers in particular in their buying process. A pleasant atmosphere greatly encourages purchases and builds customer loyalty. It is also a good way to promote your brand image. Thus, your customers gradually become the ambassadors of your business. Atmosphere factors in retail integrate perfectly with the digital transitione. That's where our Cenareo digital signage solution intervene!
A real marketing tool, dynamic signage designed by Cenareo is a practical digital solution that is easy to use. Manage your content remotely from any device via our intuitive CMS. Broadcast your promotions instantly via your screens. Offer a localized, even globalized, visual and sound experience thanks to the interconnection of screens. Adapt your content to the season, to your new collections, etc. Thanks to our solution, provide your customers with an exceptional shopping experience.
Many businesses have already adopted digital screens By way of ambience factors. Offering a personalized experience to your customers, digital signage will positively transform your pos. You thus strengthen your brand image and build customer loyalty by offering them a unique buying journey.
Layout of the interior of the point of sale
The atmosphere of a store greatly influences consumer behavior. Indeed, the environment of an establishment remains a determining factor in the purchasing process. The atmosphere of a place is based on three main environmental factors:
- Design (exterior and interior architecture, layout, available space, etc.)
- Social factors (availability and friendliness of staff)
- The atmosphere (music, smells, light, colors, etc.)
Telecommunication methods make it possible to offer customers a multisensory experience of digital signage in points of sale can make it possible to establish a direct or indirect dialogue with visitors. Music and images can promote a good mood and facilitate immersion in the store world. To best capture the attention of customers, it can be interesting to synchronize sounds to images, a good way to awaken their senses. Create a sensory journey, through sight, hearing or any other sense, makes it possible to guide the customer journey and to suggest, for example, items from your latest collection.
In-store ambiance factors as a lever for myRketing
Atmosphere factors in stores constitute an important marketing lever and provide an answer tointangible offer. A warm atmosphere, supported by striking signage, significantly marks the identity of the place. Stimulation of the senses: hearing, sight, smell, smell, touch and even taste enhance the customer's appreciation for the brand. Through these sensory channels, environmental factors strengthen the brand-consumer relationship and boost sales.
Digital signage innovates in this customer relationship, by bringing ever more proximity. By exploiting sight and hearing, digital screens offer customers a game of senses. Digital signage can be assimilated to an extension of the reception staff and thus makes the more attractive store.
How can environmental factors be exploited?
Ambient factors can be reinvented in multiple ways in order to offer a unique sensory experience. The retail world remains competitive, so innovating via digital technology is an excellent opportunity to stand out from the competition. By implementing dynamic signage in your points of sale, you are certain to stimulate the sensory activity of your consumers. Screens are great supports for salespeople's skills and will support customers throughout their purchases.
Create a sensory environment
Atmospheric factors awaken the senses and emotions of your customers. In this way, your store is no longer just a place to buy, but also creates affection. The music, the lights, the smells, trigger an emotional reaction in customers who fully experience the unique atmosphere of the place. A well-thought-out point of sale promotes a positive sensory experience and makes a lasting impression on visitors, who will want to come back more frequently.
Guiding customers
Digital screens in stores make it possible to highlight current promotional offers, but also to inform customers about the loyalty program, to broadcast dynamic and personalized advertising, etc. in order to save time at the checkout. In this way, customers can find exclusive information directly at the point of sale, which will strengthen the quality of customer relationships and improve the in-store experience.
Make your point of sale evolve into a real connected store by implementing a Cenareo digital signage solution. The interactions of visitors with the ambient factors of your point of sale will certainly allow you to boost your sales, while strengthening your brand image. With Cenareo, enrich the customer experience and maximize your sales opportunities!
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