Smart cities mark the advent of digital signage in the daily lives of city residents. THEdigital signage in a smart city facilitates the organization of cities by communicating more quickly and in a more effective way. It is one of the pillars of the digital transformation that cities of all sizes are experiencing, to push them to become smarter and more responsible.
What is a smart city?
The smart city refers to a concept of urban development, which is seen as an evolution of the sustainable city. It intends to develop the quality of life and the environment of city residents through the use of technological innovations in information and communication. Connected cities adapt and interact with citizens to become easier to live in. They work through an ecosystem of connected objects and services aimed at improving urban functioning and reducing costs. Connected cities optimize the efficiency of operations, services and structures including:
- Public infrastructures (schools, hospitals, libraries) and urban furniture;
- Water, gas, electricity and telecom supply networks;
- waste management;
- Traffic, public transport, roads, vehicles and parking;
- Dematerialized services and administrations.
By connecting to the real needs of citizens through sensors, smart cities analyze, process and use data to effectively manage all of the city's resources.
Why use digital signage in a smart city?
On the road, in public places or on the street, interactive terminals and screens ofdigital signage in a smart city offer contextualized communication, as close as possible to the needs of citizens. They attract attention and allow you to convey relevant information and memorable to improve the functioning of connected cities.
Communicating with residents of the connected city
The outdoor digital signage is above all a way of developing dialogue with citizens, in real time and in a targeted manner, thanks to data collected continuously. It allows you to better interact with them, giving them the most useful information in the right place and at the right time. THEdigital signage in a smart city is used to convey campaigns aimed at raising awareness among the inhabitants of a neighborhood about the use of certain services, such as the self-service vehicles located closest to them. It gives public transport users accurate information about the next time their line passes. It is responsible for promoting current or future events in the municipality: elections, festivities, rallies, etc. But thedigital signage in a smart city does not only offer downlink communication. Thanks to touch terminals, it engages each citizen and makes them an actor in the functioning of their city. It makes it possible to conduct surveys to assess the effectiveness of services, but also to gather ideas from city residents to improve their daily lives.
Manage homes intelligently
The intelligent management of buildings and homes is based on construction that makes it possible to control the use of energy, or even to reduce its consumption. An intelligent building is equipped with sensors, intended to collect data continuously to improve the management of electricity, heating, gas or water in homes. Ecodistricts, for example, are part of sustainable resource management, aimed at offering a protected and quality environment to its inhabitants. The technologies used aim to improve the comfort of citizens on a daily basis, in particular by automatically adjusting the temperature of their homes according to external weather conditions or even electricity consumption depending on the time of day. THEdigital signage in a smart city is then used to empower users by disseminating data relating to their energy management. It can influence everyone's behavior in order to be part of rational and responsible consumption.
Reduce traffic
THEdigital signage in a smart city allows the development of a network of intelligent traffic signs throughout the city, in order to reduce traffic problems. The digital signage contributes to reducing traffic jams by better managing driver flows. It makes public transport more efficient, by offering alternative routes in case of traffic jams or real-time monitoring of a vehicle, with the precise indication of the arrival time. Better organized, less stressful and less time-consuming, travel times are optimized and more secure. Digital signage is also integrated into parking spaces, in order to indicate their occupancy rate. On interactive panels, it is possible to access maps to better calculate your itinerary, while benefiting from proposals adapted to traffic and weather conditions.
How does digital signage work in a smart city?
THEdigital signage in a smart city makes it easy to deploy a network of panels and interactive terminals. Thanks to centralized management of the screen fleet, communicators have a powerful network of digital supports to reach thousands of city residents during their daily trips. The screens positioned in strategic places of passage or waiting adapt to their environment, Day and night. With the Cenareo solution, local authorities have access to a tailor-made and real-time programming management interface that is ergonomic and easy to use. Interact with audiences by varying your informational or advertising communications at the right time, in the right place and for the most suitable targets. You have access to an endless range of possibilities for creating and planning your multimedia content, managed remotely in a secure manner.
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Capture attention and offer more effective, relevant and consistent communication on your screen fleet. With the Cenareo solution dedicated todigital signage in a smart city, connected cities come alive with interactive content with increased visibility, offered at the best time thanks to the data collected.
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