Program your success!

If it's making as many videos as you want, there are no secrets: organization should become your main concern, your first thought when you get out of bed. Before reaching this point, Robert will introduce you to the programming of your shootings and broadcasts.

It is obvious that if you want to insure yourself a continuous broadcast, creating appointments with your customers or even members of your company, it's about imposing deadlines on yourself. You can even go so far as to predict the exact time of broadcast and the recipe for success just needs to be implemented.

Before training yourself concretely in video programming, it is a question of motivating yourself to implement and to respect it afterwards.

If there is one thing that works - and television channels and radio stations alike attest to this - it is the “appointment” mentioned earlier. Whether internally or externally, video communication requires create guides to install the customer as well as to install the employee in a comfort zone. Even if the schedule is not exact, the viewer can write down on his agenda the times when he can find you again and get some news from web developers, artisans, or even Swann!

For example, at Cenareo we have almost one appointment per day. Every Wednesday the content marketing team releases a recap of the week, Friday is the turn of salespeople and consultants, and everyone has their own day... All departments expect summaries from others because that is in part what can contribute to the good. alignment of the respective directions that are taken. These appointments correct or initiate activities.

The other big advantage is that good planning allows Room for maneuver more important on the future of your video communication. If you ever want to create new formats, become familiar with new broadcast media, etc., you can thus set deadlines more easily as you will better assess your ability to shoot and meet deadlines.

Remember that Plan It's optimizing.

The editorial calendar.

To program, the best thing you can do is create a editorial calendar. This will help you get the visibility we were talking about a few lines earlier on upcoming videos, but especially to prepare for filming. As Robert and Jamy say, “It's not rocket science.” Just make three columns and your calendar is already ready to use. All you have to do is put a project number to simply find it on the platform; a Shooting date to agree with your speaker and a date of publication to ensure a good frequency of publication.

It should also be said that each company has its own video communication methods. Each therefore has its own problems. It is therefore normal to solve them by creating complementary columns on the calendar. The possibilities are endless, a title column, a format column, or even a column filming location can very quickly become useful.

In addition, this calendar will also serve as documents to share with all the members of the team responsible for your company's video content. It will ensure a good understanding on the dates set and misunderstandings will be greatly reduced, believe in our experience.

Before leaving, don't omit the quality of the content. Even if your videos don't have to look like the last Tarantino movie to be considered good, Robert rightly recalls that you don't have to shoot for the sake of filming, but for a specific reason. Sometimes these same reasons can come up out of nowhere at an inconvenient time, so your schedule shouldn't be a drag, if you have the opportunity to film on the go for a unexpected event, film!

Now that you know why and how to organize yourself, what are you waiting for? Our top? Well here it is: On your smartphones... Motor... ACTION!