Internal communication solution: 7 reasons to use it

Internal communication makes it possible to inform, engage and unite company employees around common values. Today, it is essential in order to maintain the link, sometimes overlooked, between face-to-face and remote employees. By using a internal communication solution dedicated, it is possible to optimize your internal communication and to obtain significant results. Discover the 7 reasons to use them!

What are the internal communication solutions?

Numerous internal communication solutions are used by businesses on a daily basis. From team meetings to traditional monthly newsletters, a wide range of oral or written tools can be put at the service of communicators. Here is an overview of the most used solutions in business.

Classic internal communication tools

It can be observed that businesses generally use one or more of these 5 internal communication solutions :

• Paper display: this medium has the disadvantage of not prioritizing information. They are not highlighted and their impact remains low;
• Emails: this type of communication may tend to exclude certain categories of employees, in particular deskless workers and other employees in the field who often do not have a computer or even a professional mailbox;
• The newsletter: this tool does not always invite interaction, because information flows one-way. Its opening rate is also quite disappointing;
• The Intranet: in the end, it is more of a job than a real solution that contributes to strengthening internal communication. It remains accessible at all times, but useful only when consulted and excludes deskless workers from the outset;
• The corporate social network: a solution that promotes exchange, but requires the use of a smartphone. However, some employees may not feel concerned with this type of tool.
  
  

Depending on the audience and the content of the content, businesses juggle between one or the other of these internal communication tools in order to remain relevant. This flexibility requires time, but doesn't generate much commitment. Above all, these solutions have the disadvantage of never fully including all members of a team. Deskless workers, for example, do not have access to most of these tools due to the nature of their job and the place where they do it, generally outside the company's premises. However, internal communication is only effective when it elicits the interaction and support of all employees in order to make it live.

Digital signage: a unifying and powerful internal communication solution

The digital signage in business Is one of internal communication solutions the most unifying there is. This technology makes it possible to broadcast various content (videos, photos, presentations, presentations, graphics, graphics, website pages, slideshows, data from the news feeds of the company's various social networks, RSS feeds, etc.) on an unlimited number of multi-site screens and to all employees. Thanks to a dedicated interface, communication teams manage the publication of multimedia content on numerous tools.

La internal communication solution multi-channel Cenareo integrates into the company's digital workplace (the intranet, collaborative tools such as Microsoft Teams, Facebook Workplace or even Google Workspace, the corporate social network...) in order to relay campaigns on all screens (one to many at the point of sale and in the offices and one to one PC and smartphone screens of employees). In the era of hybrid work, employees working from home or in the field are guaranteed to be reached by the content thanks to mobile integration, for a digital inclusion total of all employees in the company. Communication on screens is perfectly adapted to all company objectives, regardless of its activity and size:

• Inform all employees on site, teleworking and in the field in real time;
• Improve the productivity of all teams;
• Modernizing the company's brand image;
• Promote your employer brand;
• Generate feedback;
• Increase the interest of the teams;
• Disseminate engaging and relevant content.

La internal communication solution Cenareo is proving to be much more than just software, but a real partner to offer a new, engaging and inclusive employee experience. It turns each screen into a powerful, interactive and attractive communication channel, at the service of the success of all your campaigns.

7 reasons to use an internal communication solution

What are the advantages of implementing a new dedicated solution, when everything seems to work so well with a monthly newsletter and a corporate social network? Discover the 7 reasons to use a internal communication solution.

1. Centralize all information in a single tool

With a single solution dedicated to internal communication, it is possible to centralize all information in a single tool. Thus, all employees working in person, working from home or in the field all have access to the same level of information, simultaneously, in real time and above all without discrimination. There is therefore no risk of spreading, which increases the effectiveness of its campaign and the power of its message tenfold.

2. Optimize your time

Mobilizing several channels (display, email, newsletter...) requires adapting the same message in different forms. A very time-consuming job, which requires a large number of tasks to be multiplied. By using a internal communication solution, it is possible to broadcast a relevant message only once to the employees concerned. A considerable saving of time, which can be used for other projects!

3. Gain instantaneity and relevance

With traditional internal communication tools, updates require a lot of time. One internal communication solution dedicated allows you to update content easily, at any time and especially in no time from a smartphone, tablet or computer. Thus, internal communication always remains relevant and adapted, for an impacting tailor-made communication.

4. Promote bottom-up and top-down communication

Traditional management of internal communication is often closer to a top-down mode of transmission — from top management to employees — than to a strategy that promotes exchange. On the contrary, a internal communication solution dedicated encourages bottom-up communication, because the tool has the power to involve; employees are invited to provide information and interact. This makes it possible to establish virtuous two-way communication, which improves the consideration of the opinions of employees and the adaptation of top management.

5. Focus on content more than on form

Thanks to a internal communication solution dedicated, it is possible to focus on the essentials and to bring real added value to the content intended for its teams. The time saved is considerable with a fast, intuitive and flexible tool, because it allows you to focus on the substance, for example the development of your internal communication strategy or the analysis of the performance of your campaigns.

6. Engage and create interaction

Internal communication is not only about optimizing upward and downward communication, but is part of a genuine logic of interaction. It is also intended to promote horizontal communication by placing all employees on the same level and must encourage everyone to use the tool as much as possible, to make it live and to exchange. It is very easy to obtain such results thanks to a internal communication solution dedicated, rather than by the multiplication of unengaging supports.

7. Measuring the effectiveness of your actions

The best indicator to assess the effectiveness of a internal communication solution ? Employees must make it their own. If they use the solution regularly, it's a win. This is how it is possible to maximize the reach of its publications and therefore the efficiency of internal communication. Knowing the opinion of your collaborators on content is easy with a dedicated solution: it is possible to obtain statistics on the number of views and shares. Thus, communication teams can analyze content that works or does not work, to quickly adjust their strategy and remain relevant.

The Cenareo solution is a internal communication software intuitive, flexible and easy to use multi-channel that adapts to your business goals. It meets the new challenges of mobility at work and makes it possible to include all your teams in order to strive for more performance, more growth and better internal cohesion. Your internal communication has never been so attractive and contextualized: the Cenareo tool is based on your existing tools and is quickly deployed on all the screens in your fleet.