The importance of internal communication in business

Internal communication affects a company's performance in many ways. In addition to disseminating information, it gives meaning to strategic guidelines and orientations and promotes cohesion between employees. Each of the employees exceeds the achievement of their personal goals and acquires a collective vision. Discover theimportance of internal communication in business, essential for the proper development of a structure.

A management tool

Internal communication refers to all the essential exchanges between all actors in the company to work as a team. Its management is often the responsibility of an employee or even of a team, whose mission is to prioritize and share the various information with employees, according to the needs of its internal communication strategy.

The purpose of internal communication is to disseminate official and up-to-date information to the audiences concerned, in order to guarantee the comprehensiveness and transparency necessary to involve each employee. In trust with management teams, employees naturally tend to increase the quality of their work and therefore the services they provide to customers, hence theimportance of internal communication.

The success of internal communication actions is therefore assessed in terms of the adherence and commitment of employees to the messages broadcast, which may be strategic, mandatory, operational or related to daily life.

An essential part of corporate culture

One internal communication strategy effective offers the conditions required for employees to adhere to the corporate culture, in order to develop cohesion and solidarity. It conveys common values, which management teams must embody in order to make them resonate.

The importance of internal communication is based on its ability to create a sense of belonging, which gives meaning and infuses a collective vision. By decompartmentalizing services, it allows teams to better communicate with each other and encourages each employee to get involved and become an actor of change. Because with missions, objectives and a strategy clearly stated, employees can better adhere to them.

The resulting synergy of profiles inevitably improves the working environment, increases motivation and retains talent.

A tool for developing your employer brand

Employees are real representatives for an establishment. They are the first to reflect the internal image of the company to the outside world, sometimes in spite of itself. For this reason, it is essential to align your internal discourse with your actions and your image promoted externally. We must avoid creating a dissonance between the experiences of employees and the public posture of the structure.

Internal communication is a real mirror and a relay of the company's HR policies to the outside world. Good internal communication affects the employer brand, which contributes greatly to the reputation, good reputation and therefore to the attractiveness of the company.

A strong employer brand attracts talent and proves the company's consideration of its human capital, which is an essential component of its success. The importance of internal communication thus reflects the need to put in place real strategies in order to develop a business. Business managers have at their disposal a number of powerful and easy to implement tools, which they can use to maximize their internal communication.

The Cenareo solution is an internal communication software dedicated to display on screens — digital signage, PC, smartphone and tablet. Internally, it mobilizes all employees by working on 2 axes: it engages audiences by maximizing the visibility of your messages, videos and content on communication screens. Finally, it motivates and involves teams, thanks to dynamic and captivating presentations that are always contextualized, broadcast via the digital workplace that they use on a daily basis.

Surveys, reports, announcements or strategic decisions, inform your employees through an innovative and inclusive communication channel. The Cenareo solution allows companies to maintain the commitment of employees on a daily basis, with controlled, centralized, effective and unifying internal communication.