Make internal communication an asset for your business

Internal communication includes all the communication actions of a company aimed at its employees. Its aim is to circulate information and to promote dialogue between employees, in order to bring people together around a common ambition. To communicate results, cultivate the sense of belonging of employees, strengthen ties with their hierarchy or even enrich the general atmosphere, communication remains a motivational and management tool. Find out what are the challenges and benefits of improve internal communication in business.

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Why improve internal communication?

Communicating well internally is a real challenge: the hybridization of work is changing the organization between remote and on-site employees. To manage the distribution of its messages and integrate all employees, internal communication has become a center in which it is essential to invest.

To unite teams

Improving internal communication remains essential, since employees represent the engine of the company's success and the reflection of its brand image. Teams are more connected, despite being dispersed; employees remain more loyal, motivated, and fulfilled, leading to lower turnover. On site or while working from home, they obtain the same level of information and feel integrated: because the aim of internal communication is indeed to promote commitment, by bringing together around common values and goals.

To value the company

Communicating is necessary for proper functioning internally, but also for one's image externally. Improving internal communication makes it possible to establish a real corporate culture, to enrich one's identity and to promote a rewarding employer brand. And who says better communication, says better quality of life at work: everyone feels important, aware of their role to play and this is reflected outside.

To increase performance

By improving internal communication, we are armed to fight against the disengagement of employees and the decrease in their productivity. Regardless of the size of the company, its activity and the budget allocated to communication, it is possible to deploy a strategy adapted to the expectations of employees, the main recipients of these actions. These measures will have a clear and significant impact on employee motivation and even on results.

How can internal communication be improved?

For improve internal communication There is no secret, human and financial resources must be invested. Discover the steps to follow to implement an effective and engaging internal communication strategy.

Conduct an audit to define clear objectives

What actions are already in place and those to be started? What tools and channels are available? For improve internal communication, a strategy must be developed, itself preceded by an inventory of the situation in order to assess the current situation. Since internal communication can only work with the commitment and involvement of its employees, it is essential to survey them. After outlining areas for improvement, it will be much easier to draw up a step-by-step plan.

Distinguish between the different types of content and communication channels

Good communication is based on the right message sent to the right recipient. Since all information is not useful to be disclosed to everyone, defining the characteristics of your message and the most appropriate form for disseminating it is essential; the idea is not to drown all collaborators in mountains of irrelevant information. Then, one or more channels must be selected, depending on the content and its content: written, oral, audiovisual, electronic communication or even the organization of events... Because everyone communicates in their own way, it is important to take into account everyone's habits and the generational aspect to maintain the accuracy of their content on this or that media. Knowing your audience is the key to structuring your strategy, opting for the relevant channels and improve internal communication.

Encourage dialogue and develop team spirit

Effective internal communication must take place in all directions to create a climate that encourages employees to communicate. Leaving room for the informal is just as important to establish cohesion: employees who know, meet and appreciate each other will be much more likely to communicate. It is therefore essential not to limit oneself to one-way communications and that is why top management must set an example, by actively participating in these moments of sharing. Tools can be easily mobilized in order toimprove internal communication : digital signage in business is an ideal channel to connect and reach all employees instantly. This technology makes it possible to broadcast content on a fleet of screens simultaneously, centrally and quickly. On site or while working from home, employees learn about a communication campaign on digital workplace tools by freeing themselves from geographical and temporal obstacles. The Cenareo solution offers power and virality to the messages that communication teams want to share: the attractive force of digital signage is then available on screens of all sizes, in the field or in the office. Multichannel, the Cenareo solution connects all employees to offer them an equal level of information, which facilitates exchanges and promotes dialogue.

Follow the success indicators of your strategy

Any strategy cannot do without an analysis of its actions: what are the channels that generated the most commitment? What information has been brought to the attention of the greatest number of people? What action proved to be the most effective? To do this, it is possible to use measurement tools to assess the commitment generated and especially not to hesitate to regularly review the situation and interview employees. Depending on the results, it is possible to adjust your actions and to innovate in the form of content or its distribution channel: testing different formats and channels will help develop a sustainable strategy.

Demonstrate agility

The fear of communicators in business? It's hard to get buy-in from employees. But why? Perhaps due to the lack of relevance of the messages or the mobilization of the wrong communication channels... Or maybe it's because employees don't understand the benefits they get from improve internal communication, while their adherence greatly impacts the effectiveness of the actions taken. It is therefore necessary to use pedagogy and promote dialogue so that they appreciate the interest of doing so, by being flexible, attentive and by adopting a test & learn attitude.

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The Cenareo solution dedicated to digital signage, your partner for attractive, relevant and always contextualized internal corporate communication. Connect your employees wherever they are thanks to the application that allows you to broadcast multimedia content in one click. More than just software, the Cenareo solution revolutionizes the way businesses communicate and makes any screen a powerful communication channel.