Are you present at a trade show, conference or seminar and want to talk about it? Do you want to reach as many people as possible so that they can meet you during these events? In this article, we provide you with the different formats that you can use to reach your targets.
When you participate in an event, the first instinct is to communicate around you. By using word of mouth, by communicating on your website or on networks, all means are good. But what is the optimal format to deliver your message?
By email
To make your contacts understand that your company is participating in an event, email seems to be the main channel. Indeed, it makes it possible to inform those around you in advance about your participation in an event.
If you opt for this channel, you must grant a crucial importance about your email. If it does not appeal to your recipients, they may not open your mail. Using only this format is a risky bet because we must not forget that the Average email open rate is about 23%. You can of course announce all this in a Newsletter but it will not increase your opening rate.
By posting photos
Businesses have understood this. Publish photos on social networks works. Whether beforehand with the creation of a photo including the date and the place. At the moment, thanks to a photo of the stand or a global view of the event. Finally, an image once the event is over to look back on this day. By posting this on social networks, you will appeal to all your contacts as well as others outside your relationships, especially if you post on LinkedIn.
The advantage of doing this is being able to inform easily all your contacts and potential targets. However, the major disadvantage of this format is that you will have to clearly and accurately explain your experience in the comments. If your targets want to know more, they should either come see you or wait for you to post an article summarizing your day.
On video
Finally, the last communication format is video. The latter is undoubtedly the one that will offer you a better return on investment. Before your event, shoot a teaser by specifying the date and the place thanks to keywords and share it. On D-day, Film your stand and explain your products. Do not hesitate to filming interviews visitors or speakers to share your experience with your audience.
Finally, put together your different plans and summarize the video by redirecting to your website at the end of the video.
You no longer need to be an expert to make your videos. All you need is to use a smartphone and the automatic mode of the Cenareo application. Very easy to use, it allows you to film and Mount your video instantly. You can also add text to provide details on specific points and why not put your contact details at the end of the video! Once your plans are collected, our application edits and you can broadcast your video on your networks.
All you have to do is choose the format that suits you. If you want to know more about our solution, take a look at our website or click on the image below.
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