Today, internal communication is no longer just the business of communication teams: it concerns managers as well as human resources managers. A real management tool for employees, internal communication represents an essential unifying factor for success in order to achieve its goals. For these purposes, HR has a role to play in deploying an effective strategy. Discover why the involvement of human resources contributes to the success of a company and how it is possible to succeed internal HR communication.
The HR function and its link with internal communication
The function of human resources has evolved considerably in recent years, in parallel with the changes that businesses have perceived with the advent of digital technology. With the help of the automation of administrative tasks, HR managers have gradually moved closer to operational teams and especially to strategic decision-making centers. Today, their posture is more oriented towards people, their place in the company and their employee experience.
HR managers are called upon to work alongside management teams thanks to their in-depth knowledge of the company and the various jobs that make it up. They have become fully-fledged players in internal communication and as such support managers in the way they communicate with employees. They participate in giving a voice and developing language elements, in order to convey homogeneous and coherent messages. The result is a strong corporate culture that is rooted in a unified vision, values and statements.
This identity is the DNA of the company: the employer brand represents the reflection of the company and its internal management. It serves as a marker internally as well as externally and contributes to bringing coherence between the employee experience and the company's reputation among external audiences. It is in order to create a unique positioning that HR is increasingly required to collaborate with managers and to promote a internal HR communication. Both aim to respond to change management issues: they must facilitate internal communication in order to adapt more simply and more quickly to a competitive, constantly changing context.
How does internal communication benefit the HR function?
Internal communication is based on the dissemination of a message adapted to its channel and its audience. It is a real management tool for employees, whose content and form promote the understanding and adherence of the target audience. It makes it possible to convey the values of the company to bring together employees, who have now become true ambassadors. In fact, they actively participate in the reputation of the company among external audiences. In practice, internal communication meets several objectives for HR departments:
- Speak out or give managers the means to express themselves on the management of change in companies;
- Encourage employees to adhere to skills development plans, mobility prospects and support schemes;
- Participate in the decompartmentalization of companies by improving business knowledge;
- Act to promote collaboration and transversality;
- Bring the results and the new strategic directions of the company to everyone;
- Unite employees around a vision, values and a strong corporate culture.
The internal corporate communication is therefore a lever, but also a major challenge for HR managers. Their in-depth knowledge of the company's jobs and employees benefits managers, who can jointly implement a strategy of internal HR communication bearer of results. The HR function can concretely support management teams in their operational problems, by developing an assertive discourse on business transformation and the work of HR teams in supporting employees.
La internal HR communication is a success factor, which in addition to participating in relaying relevant information to all employees, is decisive for the cohesion and involvement of its teams. For this purpose, it requires the use of powerful and unifying tools, such as digital signage. This innovative medium makes it possible to broadcast multimedia content updated in real time to its employees on communication screens. The Cenareo solution dedicated to digital signage in business offers HR managers the possibility to create content from the platform, to plan their campaigns or to manage them in real time and to manage an unlimited fleet of screens remotely. With digital signage, HR teams engage and motivate employees, while arousing everyone's interest in company information, results and communications.
7 tips for successful internal HR communication
HR managers work as closely as possible to employees, but also to candidates wishing to join the company. In close collaboration with managers and communication teams, HR managers participate in promoting a internal HR communication bottom-up, inclusive and valuing the employer brand. For a internal HR communication successful, here are 7 actions to implement:
- Broadcast recruitment offers internally and externally by promoting the employer brand;
- Participate in the onboarding of newcomers by creating support kits and regular interviews to deepen their professional project;
- Valuing the work of employees and supporting them throughout their experience in business;
- Involve employees in human resources and in the life of the company;
- Offer content dealing with the topics of business transformation via a newsletter or the production of content internally;
- Support managers with issues relating to change management;
- Organize internal events (discussions or meetings between the various professions and celebrations of highlights).
The Cenareo solution dedicated to digital signage, a internal communication software ergonomic and multi-channel that meets the objectives of human resources in business. Discover a new way of transmitting information, to strive for better internal cohesion and more performance: your internal HR communication has never been more contextualized and engaging.
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