In an increasingly competitive environment, brand marketing strategies rely on the use of numerous tools and concepts in order to express their values and attract new customers. In this pursuit of visibility and differentiation, the Flagship store is one of the preferred ways for retailers to offer an innovative and attractive customer experience.
What is a flagship store?
The word “flagship” translates to “flagship” and refers to the ship of the highest-ranking officer in his fleet, a symbol of his power. Transposed to marketing, the Flagship store is the physical emblem of a brand, the material reflection of its values and image. The Flagship store then becomes a promotional tool: it offers a new and grandiose experience. This CRM tool is intended to impress and seduce the visitor in order to retain them. It reinvents and anchors the relationship between the brand and the consumer in physical reality.
The advantages of a flagship store for brands
Improving your brand image, increasing your reputation, offering a new experience to your customers or winning new ones... The promises of Flagship store are numerous, but nevertheless remain targeted around a problem: renewing a close relationship with its customers.
The flagship, a point of reference
The Flagship store must impact consumers. If they get into a Flagship store, it is above all to appreciate the environment developed by the brand. Architecture and scenography represent powerful ways of transmitting values and signs of recognition, which offer a dive into the brand universe and distinguish it from the competition.
A place in constant change
One Flagship store is a place for experimentation that must adapt constantly. Its ability to remain a relevant tool depends on its ability to surprise regulars. It must evolve continuously to remain trendy: the scenography, the atmosphere and the animations must give the consumer the impression of rediscovering the point of sale at each visit.
The dynamic signage in stores contributes to the need for renewal of Flagship store. Deploying a fleet of screens is an effective way to transform a point of sale very easily over the seasons, product launches and brand campaigns. It offers the visitor a unique and entertaining experience, for a dive into the universe and the values of the brand. The Cenareo solution is the ideal tool for content management for digital signage, in order to offer an immersive and ultra-contextualized experience. It makes it possible to centrally manage the distribution of its communications, to serve the brand's reputation. Cenareo facilitates the management of its communication and maximizes its impact at the point of sale, in order to stand out and provide an innovative and attractive customer experience.
The flagship, a marketing strategy for brands
If the Flagship store remains an exceptional place, the brand's stores remain just as important. They align with the concept and image of the brand to create a harmonized network of points of sale, which offers a digital customer experience and new.
1. The Celio flagship in Paris
In 2021, the Celio brand launched a new campaign aimed at today's men, around the slogan “Be normal”. The brand recently opened its Flagship store at the Carré Sénart shopping center, in which digital technology plays an important role. With Cenareo, 16 screens were deployed in the window and on the shelves to highlight the new image of the brand: embodying the “normal” man in everyday life.
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2. The flagship Fresh Burritos In Paris
The leader in Mexican fast food, launches with its Flagship store a new concept. The objective is to support customers in the composition of their menu in order to reduce their waiting time and increase the average basket by promoting attractive complementary products. Cenareo accompanied them with the installation of 5 vertical screens in the background that broadcast personalized menus and flows.
Project your customers into a new experience that conveys emotions at the heart of your Flagship store. Much more than one digital signage software, the Cenareo solution supports you in the production and distribution of impacting content on your screen fleet, for an attractive flagship at the service of the customer experience. This flexible technology invites consumers to enter the world of your brand. Create a link with your customers and enhance the image of your brand thanks to dynamic signage, which transforms your Flagship store in a real marketing strategy with a high ROI.
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