Cover letter on video: 3 rules to distinguish yourself

26/7/2018

Ludiwine, our Office Manager, shows you that a video cover letter is no more complicated than a written motivation letter... but certainly more effective in distinguishing yourself!

Learn how to do it in under a minute.

Keep the same structure as a cover letter to structure the steps. The use of “me, you, us” is therefore highly recommended. The difference is that in video, what is important is to capture attention from the first few seconds. Starting with “us” allows you to have more impact from the start and to personalize the message.

It is also very important to look at the camera, it gives a much more real and authentic side. By looking in front of the camera, we are talking to the person concerned and not to the object that is filming you.

The tone chosen to deliver the message is crucial. It allows you to choose the image you want to give and to make a good impression. This is all the more important as a motivational video lends itself well to humor and an offbeat tone.

A simple smile can go a long way.

It is essential to end with a call to action. Suggest an approach to follow with a “call me! ” allows you to energize the video and to express your enthusiasm. This is the last thing we remember from this motivational video.

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