Even more than at other times of the year, advertising at the point of sale is crucial. Seduce the customer, attract their attention, stimulate compulsive buying, everything can be done! One of the keys to success is undoubtedly opting for digital signage pos.
E.Leclerc stores use digital signage in their shopping centers to attract visitors.
So here are the best tips for making the best use of digital signage for your Christmas POS campaigns.
Why?
First, digital signage helps to easily increase sales: you can integrate it into your marketing strategy in order to To attract the visitor and capture their attention. This new medium will allow you to effectively communicate simple information and convert prospects into customers!
Who?
You want to reach as many people as possible: but all good retailers know their heart of the target. How well do you know your customers? Ask yourself the right questions: what do they want at this time of year? If your customers are pressed for time, they are only going to be receptive to useful information and advice. On the contrary, if they are used to taking their time, they will be sensitive to a proposal from Shopping that is out of the ordinary and living new experiences ! You need to know your customers inside out to be able to create relevant and compelling digital signage campaigns.
When?
Does the behavior of your customers change according to the time of day? Depending on the day of the week? For example: during the weekend, your store may be frequented by young adults who are active during the week. Having accurate customer data will help you Synchronize your campaigns effectively with them. It is in these moments that dynamic signage takes the advantage of traditional signage: it adapts in real time to its audience.
What?
Do you know your customers and when they shop? You can create your digital signage campaigns based on this information. Retailers with multiple stores can locate their content while passing a general message on all screens in all stores. The content can also change according to events, such as a sudden snowfall, a shortage of stock, or a flash promotion.
Where?
As with traditional displays, the placement of digital signage screens will depend on how your customers move around your store and the sales channel. One of The best places to install a smart screen is at the entrance of the store and the other key position is where your customers line up. Also, check the basics of placement: is the screen at eye level and without reflections? Are the screen colors correct?
How?
There are several different architecture systems to set up a digital signage solution. Learn about the benefits of each : hosted model, hybrid model, or SaaS model. You can directly consult our file on this subject.
You now have a good idea of what digital signage can offer at the point of sale during Christmas. You can consult the other articles on our blog.
You have a digital signage project, ask demonstration.
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