If at the point of sale screen parks are becoming more and more vast, the possibilities offered by digital signage solutions are still underused.
An excellent relay of traditional displays, they also open up the field of possibilities in terms of point of sale marketing thanks to the interconnections that can be made with third party services (thermal sensors, motion sensors, weather sensors, etc.). The challenge for communicators: reveal the full potential of their screens !
Spearheading the digitalization of the point of sale, screens have become a media in its own right. They have blossomed in a large majority of stores as a communication medium. Taking over traditional signage, digital signage, otherwise known as dynamic signage, allows for contextualized and flexible communication. In fact, the programming of broadcasts is done according to the parameters selected by the manager: location, schedules, duration, schedule etc. However, the screens remain controllable in real time in order to be able toadapt to any change in context.
Digital signage solutions offer a multitude of possibilities for advertising at the point of sale
These solutions are based on open and interconnectable technologies with any service (weather, information, cultural news, but also cash registers, stock status, product information...). More dynamic more than simple images or videos, these contents updated automatically and in real time offer customers the information they are looking for (product information, availability, comparisons, popularity, etc.). In addition, this content is always up to date, as it is updated during key events such as an inventory update, a cash register, or the release of a play. For example, you can display the top 10 sales of the week in real time or even trigger an audio video synchronized on all screens to the 1000th customer. Anything is possible!
Far from being an inaccessible technology, digital signage is well and truly accessible to all point of sale managers, regardless of the number of stores and the size of the brand. A key use, and simple to implement, is to let the consumer have their hands on the screen via a smartphone, a button, or a tablet that will be used to trigger content on demand. This principle can allow a customer to visualize content that is really relevant to him among a playlist, to have access to a product sheet, a demonstration or even to participate in special operations. Indeed, the possibilities ofdigital signage interactivity reveal screens as real pillars of the theatricalization of the point of sale: gamification (games of chance, collaborative games...), satisfaction (surveys, votes...), loyalty (competitions...), etc.
Interactivity, content on demand, audience measurement, facial recognition... Brands have access to a multitude of possibilities to reveal the full potential of their screen fleet. The only limit is the imagination to revitalize the point of sale.
Explore the possibilities offered by dynamic signage and contact us for a demonstration.
