How do you create value with videos? By having fun.

14/1/2018

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For 2018, the corporate video trend is all about lightness. The aim: to experiment, have fun, and share it with others. And what could be more infectious than enthusiasm?

Our recommendations for effective corporate videos :

1° Keep it simple

For a successful video, the first question to ask yourself is both obvious and crucial: "What do I have to say"? Make the effort to sum up your thoughts in one sentence. This sentence is your angle, and your entire video should be built around this particular message.

In a nutshell: a video = a message, and a message has to be clear and concise.

La vidéo est l'une des seules matières où l'impératif principal est de faire court, profitons-en ! Pour ce faire, écrire un storyboard qui reprend les grandes lignes de la vidéo à tourner est une technique simple mais efficace. Elle permet d'en définir les étapes-clés et de les réinventer jusqu'à "assécher son écriture" et aller vraiment à l'essentiel. Pour débuter, vous pouvez lire nos 3 conseils pour faire bref en vidéo.

Keep one simple objective in mind: after just one viewing, your target audience should be able to repeat what they've learned.
Obviously, this isn't a hard and fast rule, and won't apply to complex formats such as conference or debate coverage, or a survey on an in-depth topic - but it does apply to most other formats.

2° Forget the technique

These days, you don't need to be an expert to make meaningful videos. Focus on "all-in-one" solutions that take care of the form (shooting, editing and packaging, and even editorial support for formats) and concentrate on the content. And above all, don't imagine that expensive and/or complex equipment is the key to high-impact videos: instead, take inspiration from one of superstar Kendrick Lamar's producers, who creates music using only his iPhone, and nothing else.

3° Target, target, target

Take the time to think about how you want to distribute your content. Simplify your life and start with the essential, YouTube - simply because "when someone is on YouTube, you know they've come for video", points out a Forbes editor. And since personalization has become key in the digital age (this enlightening article by Stéphane Cairole, Managing Partner at BCG, explains it all), identify your targets first and tailor videos to their expectations.

If you create content based on demand first, your results will be all the better. Worried that producing a high volume of videos will affect their overall quality? Remember the wise words of one program buyer: "At the moment, we're almost asking for technical "crap". We want substance above all. What works today are humorous Instagram videos shot on the fly in a supermarket, not the latest Dior ad costing a thousand and one".

4° Experiment! No one will hold it against you

C'est la suite logique de tous ces points : aujourd'hui, la prime à l'authenticité est telle que l'on vous passera un plan qui flanche un peu. Votre manque de sincérité, en revanche, est impardonnable. Et comme être léger sur la forme n'implique pas le manque de sérieux sur le fond, n'hésitez pas à multiplier les formats inventifs. On peut les multiplier à l'infini.

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Disclaimer Our EasyMovie solution has been designed to address each of these points. To find out more, visit our website and/or contact us at hello@easy.movie.