How do you create value with videos? While having fun.

14/1/2018

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For 2018, the corporate video trend is lighthearted. Objective: to experiment, have fun, and to share it with others. That's good, what could be more communicative than enthusiasm?

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Our recommendations for effective corporate videos:‍

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1 - Go as simple as possible

For a successful video, the first question to ask yourself is both obvious and crucial: “What do I have to say”? Make an effort to summarize your thoughts in one sentence. This sentence is your angle and your entire video should revolve around this particular message.

In summary: a video = one message, and a message must be clear and concise.

Video is one of the only subjects where the main imperative is to keep it short, let's take advantage of it! To do this, writing a storyboard that includes the main lines of the video to be shot is a simple but effective technique. It makes it possible to define the key stages and to reinvent them up to “dry up your writing” And go truly to the essentials. To get started, you can Read our 3 tips for short on video.

Keep a simple objective in mind: after a single viewing, your target must be able to repeat what they have learned.
Obviously, this is not an unchangeable rule and will not apply to complex formats, such as recordings of conferences, debates, or an investigation into a substantive topic - but it is valid for most other formats.

2 - Forget the technique

Today, you no longer need to be an expert to make videos that make sense. Give priority to solutions “all-in-one” who take care of the form (filming, editing and packaging, or even editorial support on the formats) and focus on the content. And above all, don't imagine that expensive and/or complex hardware is the key to videos that have an impact: instead, take inspiration from one of the producers of superstar Kendrick Lamar, who doesn't create music Only with his iPhone, and nothing else.

3 - Target, target, target

Take time to think about how to deliver your content. Simplify your life and start with the essentials, YouTube - simply because “When someone is on YouTube, you know they're coming for the video”, points out an editor of Forbes. And as personalization has become key in the digital age (this enlightening article by Stéphane Cairole, Managing Partner at BCG, Explain everything to you), first identify your targets and adapt the videos according to their expectations.

If you create content based on demand first, your results will only be better. Are you worried that producing a large volume of videos will affect their overall quality? Remember the wise words of a program buyer: “At the moment, we would almost ask for “crado” at the technical level. Above all, we want depth. What works today are the humorous Instagram videos shot at the drop of a hat in a supermarket, not the latest Dior ad that costs thousands and cents.”.

4 - Experiment! Nobody will blame you

This is the logical continuation of all these points: today, the authenticity bonus is such that you will be given a plan that is a little flounder. Your lack of sincerity, on the other hand, is unforgivable. And since being light on form does not imply a lack of seriousness in substance, do not hesitate to multiply the inventive formats. We can multiply them to infinity: see, for example, how enrich a simple job description into a video, in 10 different ways.

Disclaimer Our EasyMovie solution has been designed to meet each of these points. To discover it, go to our website and/or contact us at hello@easy.movie.