The importance of bottom-up communication

22/5/2023

Establishing a model of bottom-up communication, is to ensure an effective management. Upward communication reverses the hierarchical process and creates a more fluid exchange. Employees get their message across directly to line managers. The opposite of a downlink communication, the information flows here from the bottom up. Upward communication is a good alternative to promote a relationship of trust, share information or more widely encourage creativity and initiative at work. There are various ways and tools to implement this communication model within your company. Digital technology is a viable and effective communication solution for improving your services. To make things easier for you, a digital signage solution as Cenareo accompanies you in your desire to move towards ascending communication. Our turnkey digital solution helps you manage your message from a CMS that is accessible and controllable remotely. The CMS broadcasts the information you want to share on digital screens in real time. Collaborative management with the staff is also possible, to encourage collective communication within your structure and boost your internal communication.

 

Transparent communication

Upward communication reverses the hierarchical process and makes it easier for employees to find their places within the company. Good communication facilitates integration, which encourages you to offer your ideas without feeling judged. Communication from the bottom up offers the opportunity to value the words of employees. Thus, the upward flow of information promotes the autonomy and initiative of employees. Transparent communication makes it possible to avoid conflicts by streamlining the flow of information delivery. All actors access the same information transparently for better management and coordination of the relationship between the teams. Our digital signage solution is a response to the communication problems that human resources departments may encounter. Digital signage makes the bottom-up communication process much easier. Benefit from better team cohesion, broadcast your message in real time, for a fluid and transparent exchange between employees and the hierarchy. Communicate your goals, values and values while conveying your corporate culture!

 

Strengthen relationships with employees

Bottom-up communication paves the way for clear and accessible information at all levels of the hierarchy. This fluid and transparent dynamic reinforces the proximity between employees and management. The digital signage solution gives employees the freedom to become actors in internal communication. Thus, it allows them to feel fully concerned and committed to the evolution and growth of the company. A relationship of trust then arises from these instant interactions via the screen between you and your employees, and encourages them to share their new ideas more easily.

Our solution supports you in your desire to continuously improve your services and your communication. Allow your Personal to be heard, establish a dynamic and reciprocal exchange between The hierarchy and the various actors in the company. Make collective intelligence work across the screen!

 

What are the tools for upward communication?

Many tools exist to establish upward communication within your structure:

  • The idea box

The idea box is a fun and effective alternative to take into account the opinion of your employees in an original way.

  • The questionnaire and the survey

This method provides quick feedback, but the answers may be influenced by the majority opinion of the group.

  • The interview of the individual interviews

Ideal for collecting the recommendations of your employees in the field and on the spot. However, this technique reveals its limits in the need for the human and temporal resources it requires.

  • The business meeting

Weekly or monthly, meetings quickly show their limits. Very often, these are time-consuming and not very productive. It is difficult to listen to each other and to take everyone's opinion into account.

 

In recent years, new technologies have been addressing these problems by offering alternative means of communication:

  • The Intranet

The Intranet seems to be a viable solution for improving internal communication in companies.

  • Internal conversation groups

Internal discussion groups have also won over businesses over the past decade, but these discussions are no longer enough in some sectors to maintain fluid communication. This solution requires having a connected device at hand, for each employee, which is not possible in all trades.

That's why digital signage offers a new alternative to internal business communication. Benefit from an interactive and instant information between management and staff. Strengthen the quality of exchanges in a bottom-up communication approach. Dynamic signage allows a collective and dynamic communication. Create an autonomous exchange space for your employees in order to encourage initiative and let collective intelligence bubble up.

 

The benefits of bottom-up communication

Upward communication is part of a constructive and collaborative exchange process. This model encourages the emergence of new ideas and keeps the group dynamic alive. In a team spirit, she supports the growth of the company through collective intelligence put at the service of communication. In addition, fluid communication makes it easier to resolve malfunctions and misunderstandings that a company may encounter. Digital signage offers the advantage of communicating quickly at a glance via a digital screen. This solution facilitates collaboration between employees and management, favors creativity and taking initiative. Stimulate the potential of your employees by offering them the opportunity to contribute directly to the evolution of the company. Let your employees take control of the information!

Reversing the hierarchical process by opting for bottom-up communication means first of all valuing the skills of your employees, benefiting from a positive brand image, but also integrating its communication into a constructive approach to boost the growth of your company.

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