The field of digital signage is constantly changing. Technological innovations and cutting-edge innovations are constantly being developed to improve content delivery and screen experiences in marketing, industry, banking, retail, retail, outdoor, etc. Artificial intelligence (AI) For its part, it is transforming our industry considerably. By combining these two worlds, we enter a new era of digital communication. An overview of the various contributions of AI in digital signage and how it can energize it and revolutionize the way we communicate.
Improving the relevance of the information disseminated
As we all know, the key to any successful display is the relevance of the content. Delivering the right information, at the right time and to the right person is essential. Thanks to Artificial Intelligence, this task is almost child's play. By analyzing and interpreting data in real time, thanks to sophisticated algorithms, AI can adjust the content displayed, so that it perfectly matches the needs and expectations of the target audience. No more static communications, make way for a display that interacts with its environment. The aim is to broadcast information on a dynamic screen that takes into account the context, time, location, traffic, local news and the profile of the people present. As part of a digital signage in store, AI can take outdoor weather into account to show a coherent product proposition, such as an advertisement for umbrellas when it rains or for sunglasses when the weather is nice.
Personalize the experience
As a professional, within your company, for your employees or in specific locations for your customers, it is important to captivate your audience. With AI, you can customize the display according to individual preferences. We are all unique, with our own tastes, our own interests. The AI has understood this and offers us the possibility of customizing the display experience for each individual. Whether using facial recognition to detect age or gender or behavioral analysis and facial expression analysis To identify emotions, AI creates a truly personalized experience. A digital signage software equipped with AI will be able to provide a personalized experience and a tailor-made service to its target audience.
Making signage truly dynamic
It is its ability to evolve, to adapt, to interact with its environment that makes a display dynamic. The word “dynamic” makes perfect sense with digital signage coupled with Artificial Intelligence. A solution like the digital signage software from Cenareo allows, thanks to a player, to broadcast programmed content via an intelligent system on digital screens (image or video creations, posts on social networks or online content on the Internet) that are displayed according to the positioning of the screen, a specific calendar and external factors. By combining this technology with AI, it is possible to create displays that evolve and adapt according to external elements like an alert or an alarm for example. AI makes it possible to react quickly in the event of a change in situation, thus allowing unprecedented flexibility and reactivity. The content scrolling according to the chosen programming can also be interrupted or modified, for a given period of time, thanks to a presence sensor that will make it possible to adapt the communication to the presence or absence of people, their number or even the objects present. The target audience will thus be able to interact with the screens without having to use a tactile solution.
Analyzing interactions
AI is not only able to deliver content, it is also capable ofanalyze user interactions with this display, in particular through the use of a camera, a motion sensor. Thanks to AI with digital signage, it is possible to analyze these interactions, Understand what works, what doesn't work, and to make changes as a result. AI thus makes it possible to enter into a process of continuous improvement to make the display even more effective and attractive. How many people watched the display? How much time? What were their reactions and movements? All of this information is valuable. AI is thus nourished by customer data analysis and targeted audiences that will allow it to adapt even more and better.
The future of digital signage with artificial intelligence is not just promising, it is already being developed thanks to innovative solutions for businesses. Improve, personalize, energize and analyze: we are at the dawn of a new era where our dynamic screens are no longer simple tools, but smart partners. In short, artificial intelligence is a real game changer for digital signage. It offers new possibilities, new horizons and allows us to rethink the way we communicate.
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