You can first consult our article understanding digital signage to learn more about the subject. A dynamic screen will always be better than a simple paper display or a USB stick plugged in behind your television. Several reasons may lead you to adopt this type of display and for good reason: In any case, you will come out a winner!
1 - Better memory
A customer in order to make a purchase between in your store and see your products displayed on your connected screen. The customer will be automatically guided through the buying process (for example by offering him a promotional item or a novelty). Such equipment marks the mind of any consumer who will keep your product in a drawer in their memory. You can also position your digital signage screen in the window to increase traffic to your store. This screen will be much better able to highlight your product than a simple traditional billboard.
2 - Compulsive buying
Digital signage is increased product development, and therefore a greater propensity for the consumer to buy your product. Whether the screen is positioned in the window (visible outside the store) or inside the store, good content and a contextualized display will inevitably induce compulsive buying. You can even use sound, but be careful! Noise pollution can cause the opposite and scare customers away! Check out our article about the place of sound in digital signage.
3- Lively and useful content
The screen is connected to the Internet, which allows it to generate information such as weather, opening hours, news... Your screen can become a real point of information and become an attraction! You then become a connected store.
4- Link between online and offline
Consumer habits have changed. 80% of consumers say they consult the Internet before buying. Although online sales grew 35 times faster than those made in physical stores, the French are still attached to the good old store. We were talking about it in a previous article on this subject. It is still necessary to adapt to these new consumption patterns. One of the answers lies in the digitalization of retail, and digital signage is the best way to do it! As consumers are used to consulting products at home, they will not be out of place and will be in the best conditions to make a purchase. Digital signage is becoming the link between online and offline. If your store has an online store, then the link is even stronger: the consumer can find their product and find their way around much more easily.
5- Sell advertising space (and quickly make the cost of Digital Signage profitable)
Digital signage attracts, but not only consumers! It will certainly make people around you envious. The surrounding stores (not competitors) will want to take advantage of your dynamic space by displaying their promotions or news on your screen. The dynamic signage system belonging to you, you are free to sell advertising space whoever you want it! An alliance between businesses in the same center will create a natural buying journey and increase everyone's sales.
6- Extremely simple use of the management software
The advantage with digital signage is that it does the work for you. As far as Cenareo is concerned, the software to manage your advertising campaigns is ultra-simple. Intuitive and fun, the handling is immediate! In a few minutes, your most beautiful advertising campaigns are broadcast on your screens. In addition, you can manage your content from any workstation (computer, tablet, smartphone) equipped with Internet (3G, 4G, Wi-Fi).
Of course, the advantages of digital signage are still numerous and you will be able to discover them by following our blog.
You have a digital signage project, ask for a demonstration.
