For a group like Equans, a leader in multi-technical services, internal communication is an essential lever for uniting teams and sharing information on a large scale. With hundreds of sites and employees spread across France, every screen becomes a strategic touchpoint for broadcasting messages, strengthening corporate culture, and ensuring consistent communication.
It is against this backdrop that Bertrand Kaufmann, Project Manager at the Equans France IT department, led the replacement of their legacy solution with the Cenareo digital signage platform.
A legacy solution that no longer meets the group's needs
Replacing the platform to strengthen security and resilience
The project was born out of an operational emergency. The departure of a key individual called into question the long-term viability of the internal solution used until then. Beyond this constraint, the tool no longer met the standards expected by the IT department, particularly in terms of cybersecurity and resilience.
Modernizing internal communication without losing brand consistency
But the need went far beyond the technical dimension. The teams also wanted to modernize their internal communication and give employees more autonomy while maintaining a uniform visual identity across all branches. The goal was to allow each site to create its own content without compromising brand consistency.
"We needed a platform that was reliable, secure, and simple enough to allow everyone to produce content tailored to their branch while respecting our communication guidelines." Bertrand Kaufmann, Project Manager at the Equans France IT department
A turnkey platform that simplifies deployment
A solution designed for large-scale deployment
Several solutions were studied, but it was Cenareo's comprehensive approach that made the difference. The combination of a cloud platform, a player that is simple to install, and a clear commercial offering perfectly met the constraints of an international group like Equans.
Support that accelerates adoption
The project quickly took shape. The first screens were installed without technical complexity or long validation cycles. The simplicity of implementation allowed the teams to focus quickly on content creation rather than infrastructure deployment.
The support from the Cenareo team also played a significant role in the project's success. Thanks to close monitoring by their Customer Success Manager, Equans was able to confidently deploy its first 100 screens and prepare for the expansion of the system to other sites.
More agile communication, embraced by all users
100% adoption after one year of deployment
One year after deployment, the results have exceeded initial expectations.
The primary indicator is adoption. While the old solution had about 150 users across 80 screens, the new platform now boasts a 100% adoption rate. The ease of use has allowed for rapid uptake by all teams.
Personalized content to enrich communication
Communication activity has also grown significantly. Today, more than 800 campaigns are broadcast from the platform, and 13 personalized content templates have been created. These templates allow for the automatic distribution of a wide variety of information:
- company news;
- weather and traffic;
- RSS feeds;
- LinkedIn posts;
- videos;
- corporate messages tailored to different branches.
All content remains compliant with brand guidelines while providing local teams with enough flexibility to meet their specific needs.
"The templates were really appreciated for their practicality: the content is branded, the settings are flexible, and we can reach a specific audience at the right time." Bertrand Kaufmann, Project Manager at Equans IT Department
A platform that also meets IT department requirements
Beyond the communication benefits, the project fully meets the expectations of the IT department. The priority was to have a robust, secure, and easy-to-manage solution.
The implementation of SSO facilitates daily user access, while the cloud architecture reduces operational constraints. Despite some specific features from the old platform not being carried over, the ease of use and reliability of Cenareo have more than made up for this transition.
For both IT teams and business users, digital signage has now become a simple, secure, and easily scalable service to operate.
A platform ready to support network growth
With an initial phase of 100 screens already deployed, Equans now has a platform capable of supporting the development of its internal communication on a large scale.
By reconciling IT security, team autonomy, and brand consistency, Cenareo now allows the group to transform every screen into a true communication channel, managed centrally yet flexible enough to meet the needs of each branch.
The project demonstrates that a digital signage solution is not limited to broadcasting content: it becomes a driver for internal communication, governance, and operational efficiency for the entire organization.
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