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On the occasion of the Fête de la Musique on June 21, Cenareo and La Playlist are combining their expertise to announce to retailers a complete sensory solution, combining visual power and sound excellence. At the heart of this partnership, two leading players in MarTech and sound design, determined to strengthen customer engagement and enhance the brand of their partners.
According to a Mood Media study, 84% of consumers worldwide say that stores with a pleasant atmosphere are the ones that keep them coming back the most, and 79% say it makes them stay longer. Another powerful tool: music. 70% of customers believe that well-chosen music improves their perception of the brand.
An alliance of complementary skills
Cenareo, pioneer of the DXP (Digital eXperience Platform), brings its multi-screen broadcast technology and its data-driven approach. Thanks to a robust platform, brands manage video content, animations and promotional messages in real time, while precisely measuring their impact.
La Playlist, an agency specialized in sound design, creates tailor-made musical identities. From original composition to the selection of thematic playlists, she designs sound worlds that reinforce the DNA of each brand and optimize the customer experience.
By combining their know-how over many years, Cenareo and La Playlist now offer a integrated solution where image and sound synchronize perfectly for an integral experience.
An almost integral immersive character
This combination of the two complementary skills at the service of brand identity and the shopping experience brings a real complement to the immersive proposal of retailers. Both Martech, Cenareo and La Playlist ensure total consistency in the customer experience thanks to a audio player integrated natively into the Cenareo platform, guaranteeing perfect synchronization between visual content and soundtrack. Adaptive playlists, on the other hand, adjust style, tone, tempo and volume according to the brand, time, attendance or specific events (sales, product launches, Music Festival), so that each atmosphere precisely meets the expectations and moods of customers.
In terms of performance and ROI, this alliance reinforces customer engagement by creating an immersive atmosphere conducive to an increase in emotional power and to the reduction of the perception of waiting at the cash register. The integrated data offers detailed visibility on the memory rate, the duration of visits and the impact on the average basket, guaranteeing a measurable return on investment.
Finally, operational flexibility is reflected in centralized remote control of screens and sound via a single interface. Modularity — multi-zoning, cohabitation of virtual and physical players and automated scenarios according to predefined rules — allows distribution to be instantly adapted to the constraints and needs of each point of sale.
Rich immersive possibilities
Thanks to the integration of these technologies, brands can now synchronize their visual content (screens, terminals, digital windows) in real time with a sound environment that is perfectly calibrated according to the time of day, season, attendance data or even current commercial campaigns. For example, in a ready-to-wear flagship store, a visual animation on spring news can be automatically combined with a dynamic playlist in fresh and seasonal tones and adapt to store traffic hour by hour. In a supermarket, the musical atmosphere can vary according to store flows, promoting fluid circulation during busy periods or stimulating purchases in strategic areas. This unified approach to image and sound opens the way to personalized, remotely controlled, scalable and measurable multi-sensory activation scenarios — a powerful lever for strengthening customer engagement and optimizing the performance of retail spaces.
Focus on the retail of tomorrow: AI, IoT and total immersion
Technological complementarity opens the way to new innovations: artificial intelligence for the automation of environments, integration of IoT sensors for real-time adjustments, and development of immersive formats (audio/video augmented reality). This strategic partnership between Cenareo and La Playlist embodies the vision of an omnichannel customer experience, where each touchpoint becomes a coherent emotional narrative. In terms of performance, flexibility and personalization, this alliance meets the current challenges of retailers and paves the way for a retail that is intended to be more immersive and more experiential in order to give the physical point of sale new weapons in the face of e-commerce.
