Paris Retail Week 2021: The Digital Media Club will host a conference on Tuesday, September 28 at 12:00pm (room 7) on new digital strategies allowing retailers to reinvigorate their post-covid growth, to gain intelligence and to constantly get closer to their customers wherever they are.
The health crisis has led to an unprecedented transformation in the retail world. The sector has perfectly adapted to a situation that is more than uncertain: sudden closures, accelerated development of adapted solutions, chaotic and complicated reopenings with the implementation of strict health gauges and measures... Today, a return to normal seems to be taking shape, synonymous with renewed growth potential.
What levers can retailers use to quickly boost their growth while prioritizing proximity and the customer experience?
The Fitness Park group has chosen to deploy more than 1000 screens to develop its brand universe within its gyms and thus strengthen its close relationship with its subscribers. The screens are also destined to become a real source of revenue for the brand.
Find out during The conference the communication and screen monetization strategy at Fitness Park with the exclusive testimony of Jean-Philippe Ferrier, Group Marketing and Communication Director.
