It is on the occasion of the Paris Fashion Week and Paris Retail Week that we celebrated our partnership with the group Etam. All Etam and Undiz European stores will be equipped with our digital signage solution.
This new partnership is thus part of the strategy announced by the group in order to strengthen, across Europe, the image of its brands, already Pioneers of phygital in the retail world.
Already integrated into the concepts of flagships and most stores in the network, Cenareo will thus equip all 425 screens of the group over the next year and will ensure all new store openings in Europe.
With committed and engaging communication campaigns and innovations such as the Etam Connect loyalty program, the group has no shortage of nice stories to share.
Cenareo carries these nice messages. We are proud to ensure that these two brands are well distributed. We will now work on contextualization topics, to improve the impact of messages in stores. Our challenge is to guarantee the transmission of the brand universe through screens.
The partnership was presented at the Digital Media Club conference on Thursday 26.
Simon Caillot, purchasing director at Etam, presented the Role of digital signage screens within the group's points of sale. Cécile Morel, who moderated this talk, was accompanied by Marc Ballu, director of The Retail Media Agency. Together we demonstrated the importance of teamwork between all the actors in a digital media project: the brand and its stories, the software, the agency.
A rich week for brands!
