For the 4th year in a row, Cenareo, an innovative company that is developing a digital signage management solution in SaaS mode, will participate in the Vivatech exhibition. An opportunity for the brand, which will be received on May 16 at the HPE (Hewlett Packard Enterprise) space, to unveil its latest innovation, which makes it possible to broadcast communication campaigns according to rain and shine!
We are very happy to welcome Cenareo to our Lab this year. Cenareo is an ambitious company with very innovative technology. We supported it through our Start-up program in 2018, a year during which Cenareo raised €2.5M and expanded internationally.
Maud Samagalski, Marketing Director in charge of the HPE Start-Up Program in France
We are delighted to once again participate in Vivatech, an unmissable event for innovation. We will be present on May 16, the busiest day, in particular to present our new technology.
David Keribin, CEO of Cenareo
A day full of highlights
For Cenareo teams, the day of May 16 will be punctuated by highlights of pitching and demonstrations! In particular, they will present their latest innovation: the possibility of creating communication campaigns whose distribution is automatically determined according to, literally, rain and shine!
Weather conditions have an impact on our habits, reactions, behaviors, and emotions. For these reasons, which induce a high potential for promotional effectiveness, the use of weather finds a place of choice in marketing and communication strategies. The combination of weather marketing and digital signage is a major asset in the race for differentiation, especially in the world of distribution and retail where weather marketing is an essential subject. This feature offered by Cenareo is a prerequisite for building a contextualized and therefore relevant communication for the audience.
David Keribin, CEO of Cenareo
