Today, Internet users want to get information quickly. Professionals must therefore adapt their communication in order to respond to this new way of consuming information while creating a link with their target audience. The “zero click content” is part of this approach, offering Internet users information without the need for additional interactions.
What is zero click content?
The term “zero click content” refers to a type of content that fully meets the user's request without the need to click for additional information. Since then, it can be an enriched result on the search results page (featured snippets, snippets optimized by Google or Other Questions Asked), but also complete posts on social networks (Linkedin, Facebook, Instagram) or videos, which can also be published on social networks such as Tik Tok for example. It includes various formats such as short answers, lists, video tutorials, or diagrams, offering clear and direct information. The objective of zero click content is to reduce the number of steps required to access the information you are looking for.
The advantages of zero click content
Respond to the search intent
Zero-click content consists of respond precisely to the Internet user's search intent. When they ask a question via a search engine for example, they want to find the answer quickly and effortlessly. Zero-click content delivers this information directly to the results page via rich results.
Adapting to new ways of consuming information
This type of content adapts perfectly to new ways of consuming information. Zero-click content is in line with this trend, ensuring that information is communicated to target users in a fluid manner and without wasting time. In addition, zero click content is also particularly adapted to voice search. Voice assistants, such as Siri or Alexa, take advantage of the instant and succinct responses that this format offers, thus enriching the user experience.
Maintaining attention
Zero click content protects the user from unwanted dispersion to other sites or platforms. By responding to his query immediately, he reduces the risk of navigating to competing sites or completely turning away from the original search objective.
Optimize visibility
This content format is appreciated by Google and other search engines that prioritize efficiency and user satisfaction in their ranking algorithm. By putting forward accurate and relevant answers, the content increases its chances of appearing in the “zero” position, i.e. above the other organic results.
Foster engagement
Zero-click content are easily suitable for publications on social networks, a channel that promotes engagement. Well-designed and directly understandable content encourages more sharing and interaction with the community.
How do you achieve zero click content?
To develop effective zero click content, it is crucial to start with identify the most asked questions from Internet users and the searches that can lend themselves to this format. Tools provide you with popular terms and search frequencies, helping you target relevant and informative topics.
Then create appropriate content, such as FAQs, short videos, and concise posts that answer the question right from the start of the content. The use of structured data and optimized elements, such as tags, title tags, and meta descriptions, is essential. These settings ensure that the content is readable by search engines in order to improve positioning.
Video: the essential format for zero click content
The tutorial videos
The videos, in particular the tutorials, are excellent vectors of zero click content. Of short instructional videos or demonstrations accurate can effectively capture attention and provide the desired information without the user having to search elsewhere.
The summary videos
Of summary videos on specific topics also provide zero click content with visual and auditory synthesis. This type of content is particularly engaging.
It exists different types of videos that will boost the marketing strategy : product reviews... Other formats such as newsletters or posts on social networks can also allow zero click content.
Create videos easily
If you don't have the in-house skills to produce videos, you can use a tool like the Cenareo video solution that will help you make videos easily and quickly. The proposed solution predefined formats such as the tutorial, the interview, the onboarding, the event video, etc., thanks to accurate turning guides. You are thus accompanied throughout the shooting of your video. Our solution also offers a automatic assembly of the video and gives access to various audience statistics to track the performance of the videos posted.
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