To present your product, video is the ideal format. Input of precision, 360 vision of the product, illustration plan, you give more visibility to your property. So let's analyze the benefits of doing it based on the video by Bergerat Monnoyeur.
For an e-commerce site
Stand out from the competition and show off your products on video. According to a study by Popcorn video, 58% of consumers believe that a company offering video products is more reliable. It is therefore important to integrate digital technology to differentiate yourself from others.
In addition, you will provide credibility to what you offer. Customers will thus be more sensitive to your products and will have a better vision of your brand. All this will lead to an increase in your employer brand accompanied by customer loyalty.
Finally, think about the fact that filming your product on video will improve understanding of the latter by your consumers. Do not hesitate to make tutorials on video to describe the functionalities and benefits of your product.
For a classic business
Like the video above, Bergerat Monnoyeur introduces us to their fairly large product, the road-rail shovel. A product that is difficult to highlight with a simple image. They then decided to choose video to present their machine. The result is an inspiring video that makes you want to use it.
What gives charm to the video is The expert's word as well as the numerous illustration planes. Indeed, rather than presenting a product as on teleshopping, they called on several experts. Their words accompanied by illustrative plans make it possible to better visualize the functionalities of the device.
Finally, feel free to support your arguments by adding keywords on your videos. These will impress your audience and make them remember the essentials, namely the price, the functions and your contact details.
There you go, you now know how to present your products on video. If you enjoyed this article, check out our other videos below:
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