To communicate, there are no thirty-six thousand solutions. You can use word of mouth, do it in person, by posting a photo or even use video. Among all these choices, we will explain to you how this last point is what you need to develop your communication strategy.
Follow the trend
If you haven't noticed, the Number one format on the web Is the video really good. Photography has long been the main communication use by businesses but is now over. Well, not completely. Cell phones have evolved, making it more accessible to create movies on a smartphone.
Anyone is now in a position to make quality videos as long as they have a phone that is a bit newer than a Nokia 3310!
Be present on the networks
The presence of an online business is essential in 2019. The web is an interesting market because Internet users are eager for videos, as evidenced by the number of hours of videos watched every day on YouTube. In addition, you will also have noticed that she is much more present on Facebook, LinkedIn and other networks than she was before.
However, pay close attention to adapt your content depending on the different platforms. For example, use square formats for Facebook videos and the classic format for other networks. Finally, don't forget to favor short formats and to add subtitles. As a reminder, the average attention time of an Internet user is less than sixty seconds, but Robert tells you that in his video.
The best return on investment
There are various elements that a photo cannot solve. For example, A product photo reveals very little information on the latter. On the other hand, using video to show this same product is much more explicit.
According to Invodo infographic, 60% of shoppers watch at least two minutes of videos about a product before buying it. Finally, always from the same source, once the product video has been watched, the intention to buy is increased by 174%. Communicating your product using this format will build trust with your customers and reassure them about your solution or product.
Creating a community
What the video best expresses is storytelling. As your business grows, you create one, if not several, communities. Les Followers, those who follow your development, want to know and follow the evolution of your business. They are generally subscribers, family members or shareholders. By making videos to show the evolution of your business or your internal events, you will bring them together and your community will only be strengthened.
To illustrate this example, new EasyMoviens employees must complete their presentation videos. We then share them on our YouTube page so that our followers can access them. You can also use other means such as podcasts or by creating events to find them.
Differentiate yourself
Small daily changes can make a real difference to your customers and visitors. Take the example of our sales representatives. They all achieved their Video email signatures. Some people won't pay attention to this small detail but for others, it makes you stand out.
Also, the video is also the appropriate format to pass on your contact details at the end of the presentation. Whether you're presenting your product, collaborators, or events, you can leave your contact details at the end of the day.
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