Every company wants to promote its employer brand. The best tool to best share this point is none other than video. Several types of videos are possible, it's up to you to choose the format!
Using a smartphone, in square format or horizontally, video offers endless possibilities. Today, we are going to see the different types of videos you can make to promote your employer brand. As a bonus, we illustrate each point with a video made by our customers.
1. Highlight these collaborators
Because there is nothing better than your employees to talk about your company's job. Remember that they are above all your experts and that by making them enjoy video, they will naturally do it.
The variety of formats available will appeal to their creativity and reinforce their belonging to your business.
Format ideas can be: An interview, a product explanatory video, a team presentation...
In this video, Philippe - from the Liebherr company - highlights his business expertise with his presentation accompanied by illustration plans.
2. Share events
Often forgotten, organized events have a strong impact when it comes to attracting new talent. Show that you are participating in events should be part of your marketing strategy.
It is legitimate toEncourage your employees to interact with people present at trade shows. Exchanging with people outside the company will make the community react and give birth to new formats for your videos.
A succession of illustration plans like Bosch Rexroth does in the video below is an example of a format you can use. Remember the Fast and Curious Or the micro-sidewalks that you already know. If you have other format ideas, you are free to make them!
3. Transmit an emotion
If there is one thing to remember about the use of video, it is that it allows Transmit an emotion. We cannot repeat it enough: if an image is worth a hundred words, a video is worth times more. By using the video properly, you arouse emotion in your audience. The latter will make them react through a smile, a tear or even laughter.
This is no small thing because if you succeed in this challenge, joining your business will come naturally. A person convinced by the message you are sending will become an actor in your community.
This is what PWC France shows us with this magnificent video to make us experience their event as if we were part of the team.
This is why we recommend that you make very rapid appearances of your collaborators by not forgetting The smile and by placing illustration plans. Conversely, to raise awareness, illustration plans accompanied by words in large letters will attract your target more to a given problem.
4. Recruiting using different tones
Finally, if you want to find the best talent for your business, you have several ways to do it. Use a humorous tone, be serious, or even by acting like a “YouTuber” caricature.
The first will aim to show the working atmosphere. The second of Describe the studious atmosphere of your company. Finally, the last one will allow you To imitate trends aimed at a younger target as shown in the video by F. Iniciativas below.
So you have in hand the different types of videos that can help you promote your employer brand.
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Using video on a daily basis in business is possible!
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