The use of digital signage, its animated images, and its visually appealing graphic elements makes it possible to capture the interest of your audience and your targets much more effectively than a static display. By equipping yourself with digital signage software, you choose the possibility of instantly updating and modifying the content and context of your communications. You keep your display screens engaging, up to date, and relevant at all times.
Compared to traditional static signage, it is much cheaper to develop, modify, edit, and deploy new ads for digital screens. In practice, this means that you can run local and better targeted marketing campaigns using your digital signage software. Your digital business strategy can now include local and community events. The flexibility of digital signage is remarkable compared to traditional media. For example, you can create a campaign adapted in case of heat to promote ice cream, or hot drinks for colder days. These campaigns can be triggered manually or automatically, based on temperature data from local weather reports!
The best thing you can do to improve the experience of a waiting customer or visitor is to keep them busy and entertained! A digital screen keeps customers busy, and a queue is much shorter when you have something to watch or have fun with. Thanks to digital signage, perceived waiting times are reduced.
The average production time for a print or poster ad is probably around eight weeks. For most franchised restaurants like McDonald's, KFC, and others, it's even longer. Digital signage, on the other hand, is connected to the Internet, which provides access to a digital signage network where up-to-date and relevant ads can be displayed as easily as a publication on a social network. It also means that you can leverage social media, weather forecasts, blog posts; in fact, anything you use on a website can also be displayed on your digital signage network. You can also show ads that are highly relevant and local.
You can show ads based on the time of day, day of the week, month, or local weather conditions. Show ads on your formulas at lunchtime, if you are a restaurant, if you have a retail accessories store, advertise with umbrellas when it rains and sunglasses when the weather is sunny. Flexibility is one of the main benefits of digital signage software. Digital advertising also increases the purchase amount and the potential exposure time by 27% in the retail sector. In terms of a digital marketing strategy, it's hard to get so much for your money.
Even though the initial costs are higher with digital signage solutions, they will save you money in the long run by reducing printing, administrative, and logistical expenses. As a one-time expense, digital signage equipment is generally considered to be an investment. It is therefore charged to an operating budget or an IT budget and not necessarily to the marketing budget. Even better, there are no printing costs or ongoing labor costs for By equipping yourself with digital signage software, you are choosing the ability to instantly update and change the content and context of your communications. You keep your display screens engaging, up to date, and relevant at all times. Edit messages at the point of sale. Digital management can be done by a single person on a centralized site. So, if you have 8 stores, you can update all of them at once. Since the update requires only one person, management is carried out more simply, with peace of mind and in accordance with the brand charter.
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